What drives continuance intention to share location-based information?
by Kuo-Lun Hsiao
International Journal of Mobile Communications (IJMC), Vol. 15, No. 2, 2017

Abstract: 'Check-in' is a popular social networking site (SNS) applications for mobile devices based on location-based services (LBSs). However, few studies have investigated factors which attract users to use and share such services with their friends. The present study proposes a framework based on network externalities, motivation theory, and privacy concerns. The research model was tested through a survey of 232 Facebook check-in users. Results suggest that factors such as network externalities, number of peers and perceived complementarity had a direct positive effect on four types of motivations: perceived enjoyment, satisfaction, expected relationship, and reward. Moreover, all motivations except reward had a significant impact on continuance intention to share location information. However, privacy concerns were found to have insignificant negative effect on intention. The implications of this research are discussed along with insights into development strategies for mobile applications using LBSs.

Online publication date: Tue, 28-Feb-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com