Advances in risk and crisis communication
by Sweta Chakraborty
International Journal of Risk Assessment and Management (IJRAM), Vol. 18, No. 2, 2015

Abstract: This article describes how advances in social and decision sciences have enhanced the understanding and development of risk communications. It takes into account how the public perceives and assesses risks are integral for industry communication plans. Specifically, the impact of trust on how the public will perceive risks and interpret relevant communications is evident and the effect is particularly poignant in crisis situations. It is therefore necessary to consider levels of trust in sources of information, as well as understand the post-trust environment when designing communications. Dedicated efforts to re-build trust are crucial to address both expected and unexpected operational and potential future risks. Future challenges in crisis risk communication will have their own unique circumstances, but a common thread is better pre-crisis planning involving the understanding of public perceptions of risk to deal with communication challenges that will inevitably arise.

Online publication date: Fri, 24-Apr-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Risk Assessment and Management (IJRAM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email