Inclusive development through innovative model: a case of KnidsGreen Pvt Ltd. (India)
by Archana Singh
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 3, No. 3, 2014

Abstract: This paper explores the innovative business model of KnidsGreen Private Limited founded by Kaushalendra Kumar, an Ashoka fellow. It is engaged in solving problems of poor and disadvantaged people dependent on the informal vegetable sector (resource poor vegetable growers, vendors, farm labourers, among others), and contributing to inclusive development in the Indian state of Bihar. Using grounded theory approach, this case-study identifies how an innovative business model benefits stakeholders resulting in their inclusive development. The profit-making market-driving approach challenges the perception that this is not a dignified and remunerative activity, sensitising and organising beneficiaries, enhancing productivity and marketability by building formal supply chain network through innovations, partnerships and alliances, backward and forward linkages, benefitting farmers, vendors and consumers, generating employment at grassroots level, eventually making profits. Though based on single case study, the findings are significant for adaptation and replication of this model in all countries encountering similar problem.

Online publication date: Sat, 31-Jan-2015

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