Effects and outcome of service quality and consumer attitudes towards restaurant brands: a study of fine dining restaurants in Pakistan
by Rukhsana Kausar; Shahab Alam Malik; Bismah Akram
International Journal of Hospitality and Event Management (IJHEM), Vol. 1, No. 2, 2014

Abstract: The study endeavours to study effects and outcome of service quality and consumer attitudes towards fine dining restaurant brands. As service quality extensively affect the ability to sustain status in a competitive restaurant market, existing studies have focused on how to enhance service quality as evaluated by their customers. Data were collected from the customers of five reputed fine-dining restaurants operating in capital of Pakistan, Islamabad (n = 250) and was analysed using correlation and regression techniques. Findings of the study suggest that for fine dining service, consumers' satisfaction is important from the physical environmental quality, interactional quality and outcome quality, price fairness and utilitarian and hedonic attitude in order to prefer that brand of the restaurant. Practical implications of the study showed that management of restaurants can make policies in the light of consumer attitudes, as these customers attitudes lead towards their brand preference and can sustain the market position in the industry.

Online publication date: Sat, 24-Jan-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Hospitality and Event Management (IJHEM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com