The mediating role of innovation on strategic orientation and performance Online publication date: Fri, 30-May-2014
by Mário Gomes Augusto; João Veríssimo Lisboa; Mahmoud M. Yasin
International Journal of Business Innovation and Research (IJBIR), Vol. 8, No. 3, 2014
Abstract: Using a sample of 229 Portuguese manufacturing organisations, this study examines the mediating role of innovation on the relationship between strategy and performance. Data was collected using questionnaire and a SEM was used to examine the relationships among strategy orientations, innovation and performance. In this study three strategy orientations found in previous studies were used: 1) marketing differentiation; 2) product innovation differentiation; 3) production and service efficiency. A set of hypotheses was tested, the results of which provided some insight into the importance of innovation as a mediator of a firm's performance. The results show a hierarchical sequence in the dissemination of innovation within a firm, beginning with innovative internal and external organisational practices. From a practical perspective, managers should be aware of the importance of innovation as an integral part of competitiveness because the success of any strategic orientation is very much contingent on such innovative capacity.
Online publication date: Fri, 30-May-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com