Unfriending on Facebook: factors affecting online relationship termination in social networks and its impact on business
by Christopher Sibona; Steven Walczak
International Journal of Business Environment (IJBE), Vol. 6, No. 2, 2014

Abstract: Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. This study examines factors underlying the termination of relationships in the social networking environment of Facebook and examines how this information may be used to promote virtual business relationships. The results indicate that people use a variety of reasons for terminating virtual relationships which may be broadly clustered into offline and online reasons.

Online publication date: Sat, 21-Jun-2014

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