Islamic spiritual tourism: an innovative marketing framework
by Farooq Haq
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 2, No. 5, 2013

Abstract: This conceptual paper presents an innovative marketing framework to recognise Islamic spiritual tourism as a significant type of Islamic tourism. The presentation of the theoretical conceptualisation of Islamic spiritual tourism is based on the study of literature and observations of innovative tourism business practices. The literature on Islamic, spiritual and innovative tourism marketing was reviewed. The innovative marketing framework suggests that Islamic spiritual tourism is a subset of Islamic and halal tourism, while pilgrimage and Muslim religious tourism are its subsets. This unique study emphasises upon the acceptance of the market for Islamic spiritual tourism that is a combination of religious travels among Muslims such as Hajj, Umrah, Rihla and Ziyara. Tourism marketers could focus on this niche market of Muslim spiritual tourists to design their innovative marketing strategies. An empirical study of attitudes and behaviour of Muslims engaged in Islamic spiritual tourism is a palpable future research direction.

Online publication date: Tue, 29-Apr-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Social Entrepreneurship and Innovation (IJSEI):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email