Microblogging practices of virtual organisations: commonalities and contrasts
by Jing Wang; John M. Carroll
International Journal of Organisational Design and Engineering (IJODE), Vol. 3, No. 2, 2013

Abstract: Microblogging is becoming increasingly pervasive in computer-supported collaboration, providing new opportunities for organisations to support their effective operations. However, research on microblogging practices at the organisational level, especially in virtual organisations, is very limited. To enhance the understanding of how virtual organisations use microblogs in similar and different ways, we investigate microblogging practices of two virtual organisations by examining the content characteristics of their Twitter posts. We identify ten categories of microblog themes of three dimensions, consisting of both common and different categories between the two organisations. We further discuss how the commonalities and contrasts of microblogging practices between the two organisations serve organisational objectives and work activities in similar and different ways, and compare these practices of virtual organisations with other types of microblogs.

Online publication date: Sat, 26-Jul-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Organisational Design and Engineering (IJODE):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com