Relationship between nationality and tourists' behaviour: case of Middle East tourists in Malaysia from tour guides perspective Online publication date: Sat, 12-Jul-2014
by Banafsheh M. Farahani; Badaruddin Mohamed
International Journal of Tourism Anthropology (IJTA), Vol. 3, No. 1, 2013
Abstract: Increasing number of Middle Eastern tourist arrivals in Malaysia, makes studying their behaviour to be fundamental for sustainability of this valuable market segment. Concerning nationality as one of the influential factors in tourist behaviour, implies that Middle East cannot be concerned as one unit. Literature includes only Arabs as Middle Eastern and non-Arabs Middle Eastern were totally forgotten, and the result of tourists' behaviour from certain countries in Middle East was over generalised to all tourists. The overall purpose of this paper is to study Middle East tourists' behaviour according to their nationality from tour guides' perspective. The qualitative method was applied by semi-structure snowball interview with nine tour guides. The interview questions were around seven areas; interactions, activities, knowledge, expenditure, time arrangement, respectfulness and facilities preference. The result shows some significant differences although the similarities cannot be ignored. This study would help different marketing campaigns according to different behaviour.
Online publication date: Sat, 12-Jul-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Tourism Anthropology (IJTA):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org