An exploratory study of SME management in the Middle East
by Dianne H.B. Welsh, Peter Raven
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 1, No. 1/2, 2004

Abstract: The Middle East is a growing, lucrative marketplace that recently has captured the interest of the world for political as well as economic reasons with the War in Iraq in 2003. This exploratory study examines the relationship between retail small/medium enterprises (SMEs) management and employee perceptions of customer service on a number of dimensions. The results suggest that managers and employees in the Middle East behave in similar ways to those in western countries, but there are differences, probably related to cultural characteristics. The Middle East is a richly diverse region, a myriad of unique cultures. As the market becomes more sophisticated, the importance of service quality increases. Global retailers can benefit from this study by better understanding the managers and employees in the region that are vital to their success. Implications for practice are discussed.

Online publication date: Wed, 29-Sep-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com