Authors: Dianne H.B. Welsh, Peter Raven
Addresses: Muldoon Center for Entrepreneurship, John Carroll University, 20700 N. Park Blvd., University Heights, OH 44118-4581, USA. ' Department of Management, Albers School of Business and Economics, Seattle University, 900 Broadway, Seattle, WA 98122-4340, USA
Abstract: The Middle East is a growing, lucrative marketplace that recently has captured the interest of the world for political as well as economic reasons with the War in Iraq in 2003. This exploratory study examines the relationship between retail small/medium enterprises (SMEs) management and employee perceptions of customer service on a number of dimensions. The results suggest that managers and employees in the Middle East behave in similar ways to those in western countries, but there are differences, probably related to cultural characteristics. The Middle East is a richly diverse region, a myriad of unique cultures. As the market becomes more sophisticated, the importance of service quality increases. Global retailers can benefit from this study by better understanding the managers and employees in the region that are vital to their success. Implications for practice are discussed.
Keywords: SMEs; retail management; Middle East; Kuwait; Lebanon; employee perceptions; customer service; service quality.
International Journal of Entrepreneurship and Small Business, 2004 Vol.1 No.1/2, pp.121 - 135
Available online: 29 Sep 2004 *Full-text access for editors Access for subscribers Purchase this article Comment on this article