The failure of the Californian Mondavi's implantation in France: entrepreneurship and corporatisme
by Olivier Torres
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 1, No. 1/2, 2004

Abstract: An explanation for why plans to set up business in the small village of Aniane, in the Languedoc region of France, were a failure for Mondavi, the pioneer of California's Napa Valley. Initially, everyone came out a winner. The project nevertheless ground to a halt because of an anti-Mondavi revolt. The leader of this revolt was Aime Guibert, a local wine-grower violently opposed to ''industrial wines'' and himself the producer of one of France's best wines. The interesting point of this conflict is that it reveals a type of entrepreneur that has been underestimated by entrepreneurship theory. Using the rent-seeking trend as its basis, this article highlights the characteristics of the corporatiste entrepreneur, who prefers avoiding threats to seizing opportunities.

Online publication date: Wed, 29-Sep-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email