Title: The failure of the Californian Mondavi's implantation in France: entrepreneurship and corporatisme
Authors: Olivier Torres
Addresses: University of Montpellier, E.M. LYON, France
Abstract: An explanation for why plans to set up business in the small village of Aniane, in the Languedoc region of France, were a failure for Mondavi, the pioneer of California|s Napa Valley. Initially, everyone came out a winner. The project nevertheless ground to a halt because of an anti-Mondavi revolt. The leader of this revolt was Aime Guibert, a local wine-grower violently opposed to ||industrial wines|| and himself the producer of one of France|s best wines. The interesting point of this conflict is that it reveals a type of entrepreneur that has been underestimated by entrepreneurship theory. Using the rent-seeking trend as its basis, this article highlights the characteristics of the corporatiste entrepreneur, who prefers avoiding threats to seizing opportunities.
Keywords: Mondavi; France; entrepreneurship; corporatisme; wine growing.
International Journal of Entrepreneurship and Small Business, 2004 Vol.1 No.1/2, pp.70 - 99
Published online: 29 Sep 2004 *Full-text access for editors Access for subscribers Purchase this article Comment on this article