Crowdsourcing corporate sustainability strategies Online publication date: Thu, 21-Nov-2013
by Peter Jones; Daphne Comfort; David Hillier
International Journal of Business and Globalisation (IJBG), Vol. 10, No. 3, 2013
Abstract: This paper provides cameo case studies of the way in which two large companies namely, J. Sainsbury and Unilever, have employed crowdsourcing to review and develop their corporate sustainability strategies and it offers some wider reflections on this process. The paper begins with an outline of the characteristics of crowdsourcing and this is followed by a discussion of the concept of sustainability. The empirical material for the paper is drawn from the reports the two companies posted on the internet about the crowdsourcing exercises they conducted during 2012. The findings reveal that the exercises conducted by the two companies attracted wide range of constructive comments and produced range of recommendations designed to enhance their existing corporate sustainability strategies. While crowdsourcing offers a number of attractions to companies looking to review and develop sustainability strategies it is not without its problems.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com