A knowledge marketing model: determinants of organisational resource-based capabilities on e-retail performance
by Lisa Y. Chen
International Journal of Business Information Systems (IJBIS), Vol. 9, No. 1, 2012

Abstract: Given limited extant research on knowledge marketing, this study proposes a unified model to explain the knowledge marketing process. The present study then identifies three primary sources of distinctive capabilities that must be addressed, while empirical examination is offered to validate the hypotheses for their impact on organisational performance with regard to knowledge marketing. Empirical results support the proposed hypotheses, showing the importance of organisational resource-based capabilities in generating and underpinning knowledge marketing activities that affect e-retail performance. Results of validation analysis are further used to impede development of a value chain of the knowledge marketing model. Therefore, the model presented in this study helps businesses to clarify and understand the value of knowledge marketing in terms of its practical benefits. Implications of the research findings and the potential for future research are also discussed.

Online publication date: Sun, 25-Dec-2011

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com