Organisational identity and the business environment: the strategic connection
by John C. Camillus
International Journal of Business Environment (IJBE), Vol. 4, No. 4, 2011

Abstract: In fast changing business environments, the domains in which organisations function often transform causing competitive strategies to become obsolete and requiring that the organisations' missions evolve. Strategies and missions consequently are shifting and ephemeral bases for defining organisations and their relevant business environments. A potentially more enduring and evocative basis for defining organisations and their relevant business environment is their identity. The articles in this special issue focus on the development, composition and evolution of organisations' identities, the interaction of their identities with changing business environments, and the correspondence of these dynamics with business strategies and organisational capabilities.

Online publication date: Sat, 27-Sep-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Environment (IJBE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com