Organisational identity and the business environment: the strategic connection
by John C. Camillus
International Journal of Business Environment (IJBE), Vol. 4, No. 4, 2011

Abstract: In fast changing business environments, the domains in which organisations function often transform causing competitive strategies to become obsolete and requiring that the organisations' missions evolve. Strategies and missions consequently are shifting and ephemeral bases for defining organisations and their relevant business environments. A potentially more enduring and evocative basis for defining organisations and their relevant business environment is their identity. The articles in this special issue focus on the development, composition and evolution of organisations' identities, the interaction of their identities with changing business environments, and the correspondence of these dynamics with business strategies and organisational capabilities.

Online publication date: Sat, 27-Sep-2014

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