Towards personalisation of the driver environment: investigating responses to instrument cluster design Online publication date: Fri, 10-Apr-2015
by Noam Tractinsky, Rotem Abdu, Jodi Forlizzi, Thomas Seder
International Journal of Vehicle Design (IJVD), Vol. 55, No. 2/3/4, 2011
Abstract: Recent trends in the automotive and the Information Technology (IT) industries lead to growing consumer expectations for aesthetic and personalised design of products. The merging of these trends is more likely to lead to considerable changes in the driver environment. Two experiments were conducted in which we examined people's aesthetic response to the design of Instrument Clusters (ICs): the first used images of existing clusters, and the second used a set of conceptual ICs that were designed to enable the experimental control of the ICs' form and colour. The results indicate strong correlations between preferences, symbolism and attractiveness. There was no apparent trade-off between attractiveness and readability, although attractiveness was given more weight than readability in determining people's preferences. Typicality and novelty of the design were negatively correlated, and both contributed to explaining variance in aesthetic evaluations. Finally, diversity in design preferences suggests the benefits of personalised driving environment.
Online publication date: Fri, 10-Apr-2015
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Vehicle Design (IJVD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com