Key research issues in user interaction with user toolkits in a mass customisation system Online publication date: Sun, 07-Sep-2003
by Nikolaus Franke, Frank T. Piller
International Journal of Technology Management (IJTM), Vol. 26, No. 5/6, 2003
Abstract: The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualisation of demand. Whilst there is a huge amount of managerial literature on mass customisation, empirical findings are scarce. Our literature review shows that specifically the core of a mass customisation system, the toolkit and the users' interaction with it, has hardly been researched. The objective of this paper is to set a research agenda in the field of user interaction with toolkits for mass customisation. From the literature and 15 exploratory expert interviews with leading pioneering companies we deploy four key research issues in this evolving field.
Online publication date: Sun, 07-Sep-2003
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