Crossing the bridge from sameness to narrative understanding: a proposed model for interpreting cross-cultural comparisons Online publication date: Wed, 03-Mar-2010
by Muayyad M. Jabri
European J. of Cross-Cultural Competence and Management (EJCCM), Vol. 1, No. 2/3, 2010
Abstract: This paper proposes a model for understanding culture based on combining cultural narrative and voice narrative. In attempting to achieve this purpose, I draw on insights from the domain of interpretive studies and hermeneutics. I highlight my use of the two types of narratives, not only as a method of inquiry, but also as a concept of social ontology. This is where both types of narratives are argued to inter-animate each other, hence giving way to changes in tradition and the formation of identities. I distinguish my work from that of cross-cultural models by relying on the relationship between the two types of narratives, rather than on a singular treatment of cultural narrative of the nation where only cultural narrative is used as the basis for the identification of people's value orientations. Implications of the model as constituting an ontological condition useful for understanding cross-cultural management are presented.
Online publication date: Wed, 03-Mar-2010
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the European J. of Cross-Cultural Competence and Management (EJCCM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com