Effective e-commerce strategies for small online retailers
by Patrick J.S. Tan, Ravi S. Sharma, Yin-Leng Theng
International Journal of Electronic Business (IJEB), Vol. 7, No. 5, 2009

Abstract: There is little information available to help small businesses exploit the internet. This study attempts to plug the research gap by examining the influences of strategic decisions made by top management on the adoption of critical success factors. Based on the research results, it proposes a strategic e-commerce management model to help small online retailers make a better-informed decision on how to deploy their resources to build a successful business online.

Online publication date: Thu, 10-Sep-2009

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