Title: Effective e-commerce strategies for small online retailers

Authors: Patrick J.S. Tan, Ravi S. Sharma, Yin-Leng Theng

Addresses: Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718, Singapore. ' Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718, Singapore. ' Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718, Singapore

Abstract: There is little information available to help small businesses exploit the internet. This study attempts to plug the research gap by examining the influences of strategic decisions made by top management on the adoption of critical success factors. Based on the research results, it proposes a strategic e-commerce management model to help small online retailers make a better-informed decision on how to deploy their resources to build a successful business online.

Keywords: e-commerce strategies; critical success factors; e-commerce management; SMEs; small and medium-sized enterprises; online retailing; strategic e-commerce; strategic management; e-tailing; electronic commerce; electronic retailing.

DOI: 10.1504/IJEB.2009.028151

International Journal of Electronic Business, 2009 Vol.7 No.5, pp.445 - 472

Published online: 10 Sep 2009 *

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