When entrepreneurship requires coopetition: the need for standards in the creation of a market Online publication date: Wed, 25-Mar-2009
by Anne Mione
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 8, No. 1, 2009
Abstract: According to the Institutionalist approach, rules are required for the emergence and functioning of a market. In this paper, we empirically validate that companies recognise the ability of norms to organise a new market. We observe that those who are most active in the development of standards are leaders and innovators in the technology space. These businesses must cooperate because consensus is needed to establish institutional standards, but at the same time, they compete with each other to promote their own technology and choose the direction that is most beneficial to them. Thus, 'coopetition' to establish norms appears to be a required phase of entrepreneurship strategy.
Online publication date: Wed, 25-Mar-2009
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