Title: When entrepreneurship requires coopetition: the need for standards in the creation of a market

Authors: Anne Mione

Addresses: Maitre de conferences, Universite Montpellier I, ISEM, ERFI, France

Abstract: According to the Institutionalist approach, rules are required for the emergence and functioning of a market. In this paper, we empirically validate that companies recognise the ability of norms to organise a new market. We observe that those who are most active in the development of standards are leaders and innovators in the technology space. These businesses must cooperate because consensus is needed to establish institutional standards, but at the same time, they compete with each other to promote their own technology and choose the direction that is most beneficial to them. Thus, |coopetition| to establish norms appears to be a required phase of entrepreneurship strategy.

Keywords: standardisation; standards setting organisations; standards setting strategies; collective strategies; coopetition; entrepreneurship; market driven strategies; innovation.

DOI: 10.1504/IJESB.2009.024107

International Journal of Entrepreneurship and Small Business, 2009 Vol.8 No.1, pp.92 - 109

Published online: 25 Mar 2009 *

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