Agritourism sustainability in rural mountain areas of China: a community perspective
by Fujun Shen, Stuart P. Cottrell, Kenneth F.D. Hughey, Keith Morrison
International Journal of Business and Globalisation (IJBG), Vol. 3, No. 2, 2009

Abstract: This research analysed agritouirsm sustainability from the perspective of the rural families in Chongdugou village, China. Sustainability was measured through 28 survey items. Factor analysis grouped 17 items into four-dimensional indices which were computed as new variables (social, economic, environmental and institutional sustainability). Regression analysis examined the predictability of each sustainability dimension. All four dimensions combined to explain 17% of the variance in sustainability with the institutional dimension the strongest predictor. The findings indicate that overall agritourism business was not sustainable for the local community. Attention to community institutional concerns for community participation, democracy, care and justice are important items for future consideration.

Online publication date: Sun, 18-Jan-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email