Customer relationship management strategy and firm performance: an empirical study Online publication date: Tue, 04-Nov-2008
by Jia-Jeng Hou, Hill Hung-Jen Tu
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 2, No. 4, 2008
Abstract: E-business has emerged the past decade as a mainstream business practice with continual advances in information technology (IT) and the push for global marketing. Customer relationship management, an enterprise approach that understands customers, supports desired customer experience, and builds profitable customer loyalty, is one such increasingly popular IT based solution. This study proposes a framework exploring the relationship between CRM practices and performance outcomes. Data collection proceeds through mail survey of 144 firms in Taiwan, registered in the Taiwan Stock Exchange market. The study generally concludes that business with CRM practices is linked to better performance outcomes, including perceptual and financial performance. Another finding indicates that the moderate effect of industry competition intensity is not significant. The conclusions may be particularly applicable both to e-business and the global marketplace, which results in many challenges and opportunities that fall into the CRM realm.
Online publication date: Tue, 04-Nov-2008
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Customer Relationship Management (IJECRM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com