Trust and the virtual environment: research and methodological considerations
by Regina Connolly
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 5, No. 3/4, 2008

Abstract: Trust is a focal construct in management, organisational psychology, marketing, and social science fields. In the Information Systems field, researchers have shown an increasing awareness of how it contributes towards the success of virtual environments. However, studies indicate that there is much conceptual and operational confusion surrounding the construct. The objective of this paper is to reduce that confusion by outlining a number of issues that must be considered when researching trust in a computer-mediated environment. This review provides researchers with a refined and holistic understanding of the construct and consequently makes a valuable contribution not only to information systems research but also to the overall body of marketing, trust and diffusion research.

Online publication date: Thu, 19-Jun-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Networking and Virtual Organisations (IJNVO):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email