Information requirements and consumer protection in future M-commerce: textual information overload or alternative regulation and communication?
by R.F. Henschel, E.B. Cleff
International Journal of Intercultural Information Management (IJIIM), Vol. 1, No. 1, 2007

Abstract: The aim of this article is to discuss information requirements and consumer protection in mobile commerce. On the basis of a brief introduction to the characteristics of mobile commerce and the regulatory framework that governs mobile commerce in the European Union today, the article not only presents and discusses information requirements of particular interest to m-commerce and how the technological development facilitates but also challenges the traditional way in which legal information is given. It has been suggested that the solution may be relaxed enforcement of the regulatory framework and/or self-regulation to prevent over-regulation and hindrances to the technological development, for example, by codes of conduct. However, the article argues that other possible solutions should be considered, e.g. the use of specific symbols and sounds that – like road traffic rules – could help the consumer to navigate safely between the legal rocks in the future wireless ocean of mobile commerce.

Online publication date: Tue, 03-Jul-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intercultural Information Management (IJIIM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email