Customer strategies via internet commerce in the energy industry
by Peter Maher, Peter Steane, Yvon Dufour
International Journal of Internet and Enterprise Management (IJIEM), Vol. 5, No. 2, 2007

Abstract: The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a retail perspective. The industry's transformation from government regulation to full retail contestability means that retailers need to reassess the way they position themselves in the market and determine how best to interact with their environment. The article reports how Australian electricity retailers have utilised IC to strengthen their relationship with their customers and proactively respond to customer expectations in the provision of more information, greater interactivity and increased access to information in a timely manner and suggests further enhancements.

Online publication date: Mon, 18-Jun-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Internet and Enterprise Management (IJIEM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email