Necessities of redesigning the leadership and role of intrinsic motivation for Generation Y job satisfaction: proposing a model for private sector
by Md Mahamudul Hassan; Md Arham Hasan Samin; Manimekalai Jambulingam; Md Asadul Islam; Abdulla
International Journal of Business Innovation and Research (IJBIR), Vol. 28, No. 4, 2022

Abstract: Private sectors are playing a vital role in the overall development of a country, whereas it is suffering from chronic job satisfaction problems among employees especially Generation Y employees. It is because, very often, these employees display a lack of job satisfaction. Although few studies were involved in the developed country context, still there is intermittent research on Generation Y features in a non-western developing country context despite lack of employee job satisfaction. Therefore, this study aims to fill this gap. Five hundred responses are taken from Generation Y employees. This quantitative study found that there is an ample need to formulate and redesign the job satisfaction related policies, which focus on leadership and intrinsic motivation in line with Generation Y's viable demands for the overall development of the private sector.

Online publication date: Mon, 15-Aug-2022

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