Evaluating employee's perception toward the promotion of safety marketing at ports Online publication date: Tue, 06-Apr-2021
by Chi-Chang Lin; Chia-Hsun Chang
International Journal of Shipping and Transport Logistics (IJSTL), Vol. 13, No. 3/4, 2021
Abstract: This research aims to evaluate the effects of safety marketing on employee safety climate, safety attitude, and safety behaviour in the context of logistics operations at ports in Taiwan. Exploratory factor analysis is initially proceeded to identify the key factors of safety marketing and safety climate. Confirmatory factor analysis and structural equation modelling examined the effects between safety marketing safety climate and supervisor's safety commitment on employees' safety attitude as well as behaviour. Results reveal that safety marketing has a positive effect on safety climate and employees' safety attitude, whereas a non-significant effect on employees' safety behaviour. Meanwhile, safety climate has a positive effect on employees' safety attitude. Results also show that supervisor's safety commitment has a positive effect on safety climate, safety attitude, and safety behaviour respectively. The mediating effect of safety attitude is also found between safety marketing, safety climate, supervisor's commitment and safety behaviour.
Online publication date: Tue, 06-Apr-2021
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Shipping and Transport Logistics (IJSTL):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org