Research on the design of hospitable fragrances by several seasons
by Harumi Nakagawa; Miyuki Iwamoto; Noriaki Kuwahara
International Journal of Hospitality and Event Management (IJHEM), Vol. 2, No. 2, 2019

Abstract: Japanese culture values hospitality, and fragrance is supposed to be a part of that hospitality. In the present study, seasonal experiments were used to examine whether various aromas evoke feelings of hospitality differently from season to season, as Japan has four seasons. Therefore, in this experiment, fragrances were examined in summer (August), in autumn (September), in winter (December) and in spring (April). A questionnaire survey was conducted about the impressions made by a number of fragrances based on the SD method, and analysed by factor analysis to determine which fragrances elicited a feeling of hospitality in different seasonal settings.

Online publication date: Wed, 30-Sep-2020

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