Attention as a means to develop innovation capabilities
by Sofia Börjesson; Anne Elerud-Tryde
International Journal of Business Innovation and Research (IJBIR), Vol. 22, No. 3, 2020

Abstract: In this article, we explore how an innovation jam - an information technology (IT)-based tool to generate new ideas from employees in response to a call for ideas on a predefined theme - was used in two Swedish industrial firms, Volvo Cars and Volvo Group. Based on two qualitative retrospective case studies, we explore the notion of attention, and highlight the inherent ability of an innovation jam to promote attention. We discuss how attention can be used strategically to support the development of firm capabilities for innovation but point also to the risks involved. The paper contributes to emerging research on how firms develop the capabilities for innovation and highlights how attention can be used strategically.

Online publication date: Wed, 01-Jul-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email