Selecting on-demand delivery apps: a case study from Thailand
by Muhammad Syukur; Anchisa Kosumsuriya; Chatrudee Jongsureyapart
International Journal of Procurement Management (IJPM), Vol. 13, No. 3, 2020

Abstract: This paper aims to prioritise factors affecting customers' decision making in selecting a particular mobile app for delivery services. It employs the analytic hierarchy process (AHP) with four selected factors: payment method (PM), functionality (FT), added value (AV), and firms' characteristics (FC) while the brand alternatives are line man, grab bike, and send ranger. The sample for this research is a total of 18 experienced customers who reside in Bangkok metropolitan city. It is found that added value is the strongest factor that affects customers' selection on mobile apps, followed by functionality, firms' characteristics, and payment method. The most preferred on-demand delivery app is send ranger.

Online publication date: Fri, 29-May-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Procurement Management (IJPM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email