Villager readiness in rural tourism: a scale development using exploratory factor analysis
by Arif Budy Pratama; Catur Wulandari
International Journal of Tourism Policy (IJTP), Vol. 9, No. 3, 2019

Abstract: Previous studies have shown that local community has an important role in rural tourism development. However, little attention was given to the investigation of community readiness toward tourism. This present study is located in the Balesari Village, Central Java, Indonesia. It aims to develop and test a measurement scale of villager readiness in tourism. A mixed-method consisting of qualitative and quantitative approach was conducted to tackle the research question. A focus group discussion involving five key informants was administered to build an initial measurement scale of villager readiness in tourism. Then, a survey of 187 respondents was conducted to test the instrument's validity and reliability. The empirically tested scale contains of seven dimensions and 23 items. The result of this study extends our knowledge of rural tourism by providing a measurement scale through which policy makers can assess the level of villager readiness in tourism programme.

Online publication date: Wed, 05-Feb-2020

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