Effects of disruptive innovation on customer experience during product to platform leap
by Sivakumar Arunkumar; C. Therasa; Aishwarya Ramesh
International Journal of Business Innovation and Research (IJBIR), Vol. 19, No. 4, 2019

Abstract: The study explores the impact of disruptive innovation practices during a product to platform leap on customer experience since, customer experience is the key to success or failure of any business or trade, and a number of factors contribute to it. The targeted respondents of the study are Reliance Jio 4G technology users. The framework was empirically tested using the purposive stratified sampling of Reliance Jio 4G users in Chennai, who use voice over long-term evolution (VoLTE) network. Each geographic region has been self-administered with 100 questionnaires, out of which, 300 responses were taken for analysis with the response rate of 86.75. The statistical tools used are ANOVA, correlation, multiple regression and reliability analysis. From the outcome of this study, the effect that disruptive innovation and product to platform leap have on the customer experience is studied, and necessary observations and suggestions are made.

Online publication date: Wed, 14-Aug-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com