Strategic innovation factors in startups: results of a cross-case analysis of Indian startups
by Kamala Kannan Dinesh; Sushil
J. for Global Business Advancement (JGBA), Vol. 12, No. 3, 2019

Abstract: Entrepreneurship practices include strategic management aspects and innovation for improving stability and survival in the highly competitive digital environment. Startups are supported directly or indirectly by strategic innovations which help them to sustain their growth in a turbulent and dynamically competitive market. As a primary goal, strategic innovation has several basic factors that can be defined in the context of startups and small businesses. This paper helps to understand and make use of the various strategic innovation factors as means to success for startups and small firms. Our investigation has wider implications for the business community, but also practical suggestions for managers looking to promote a climate of strategic innovation in a startup. We used a case-study approach in this investigation to study and understand the factors of strategic innovations in two startups, where the factors have been identified and obtained from the literature related to small firms and startups.

Online publication date: Mon, 05-Aug-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the J. for Global Business Advancement (JGBA):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email