Calls for papers


International Journal of Management and Decision Making
International Journal of Management and Decision Making


Special issue on "Interface between Marketing and Operation Management"

Guest Editors:
Liang Liang and Qinglong Gou, University of Science and Technology of China, P.R. China
Zhimin Huang, Adelphi University, USA
Xiaohang Yue, University of Wisconsin–Milwaukee, USA

Under today’s competitive business environment characterised by intense competition, increasing globalisation and established customer reference, a firm’s success in marketplace is not only dependent on a firm’s operation, but also reliant on the coordinated action of the whole supply chain. Competition has shifted to battles between entire supply chains rather than battles between individual firms, and inter-firm co-ordination has become a necessity. Typically, a famous brand could be brought down suddenly due to an accident from its upper supply partner.

While marketing has been developing and refining its approach and contribution to supply chain management, so too has operations management. The importance of better managing the interface between marketing and operations has been well understood by both academics and practitioners for a long time. Conflicts arise naturally between these functions since marketing wants to increase product diversity while manufacturing wants to reduce it through longer and more stable production runs of a narrower product line (Shapiro, 1977).

The coordination between marketing and operations has emerged as an important area of research in recent years. To facilitate and advocate the market-operation related research with a supply chain perspective, this special issue focuses on the interface between marketing and operation management. We invite academic researchers and practitioners to contribute original research articles in the issues pertinent to managing different aspects of this interface. We are interested in the articles that stem from actual real-world operations/production/marketing issues and decisions faced by managers. Conceptual, modelling, empirical, meta-analysis review papers related to the interface would be appropriate for this special issue.

Subject Coverage
Suitable topics include but are not limited to:

  • The effects of price, advertising/promotion and product decisions on demand and their combined effects on demand management and capacity planning decisions
  • Coordination of operations management and marketing
  • Supply chain issues and their interaction under different market segments
  • Analytical and empirical comparisons of different market mechanisms
  • Kinds of organisational design structures that promote better marketing/operations co-ordination
  • New product and service design methodologies

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page.

Important Dates

Submission deadline: 30 June, 2013 (extended)

Notification of status & acceptance of paper: 31 August, 2013

Final version of paper: 15 December, 2013