Forthcoming Articles

Journal of Design Research

Journal of Design Research (JDR)

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J. of Design Research (One paper in press)

Regular Issues

  • Cognitive efficiency using heuristic vs. systematic design methods: assessing theoretical foundations and measures of design performance through a pilot study   Order a copy of this article
    by Jakob Clemen Lavrsen, Claus-Christian Carbon, Jaap Daalhuizen 
    Abstract: Design methods are increasingly called upon to help address society’s most complex challenges. To not overstrain individual cognitive capacity in such cases, design methods should support the cognitive efficiency of the method user. As our understanding of how method usage influences designers’ cognitive load is limited, a pilot study was conducted to test the theoretical framing of method usage and the influence on cognitive efficiency of using more systematic versus heuristic methods on a concept development task. We calculated cognitive efficiency across four measures of performance. Forty-four master students were split between three conditions, and the differences were analysed using ANCOVAs. The free choice of approach (Condition 3) outperformed the systematic and heuristic methods. While the small sample size means that only tentative conclusions can be drawn, the results provide central insights for understanding method usage through the lens of cognitive efficiency and the study of it in design research.
    Keywords: design methods; cognitive efficiency; concept development; heuristics; systematic design; cognitive load; mental load; design performance; design research; pilot study.
    DOI: 10.1504/JDR.2025.10076985