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A study on colour harmony and consumer perception of shampoo packages displayed on screen by Mohammed Rajik Khan Abstract: This study aims to establish a relationship of package colour with colour harmony and consumers' perception of product quality. Specifically, it focuses on the package design of hair shampoo bottles generating an observer's positive emotions and expectations. Forty shampoo bottle package stimuli with 10 different colours and four different images of packages were presented to 70 participants, and their psychological responses for colour harmony, quality, liking and effectiveness were recorded using semantic differential method. Two major findings were identified, the first one being that the colour harmony of shampoo bottle packages and liking are highly correlated with each other (R = 0.94 and p = 0.05) and with quality (R = 0.86 and p = 0.05 and R = 0.89 and p = 0.05) respectively. In the second finding, the differences in colour attributes such as chroma, lightness, and hue of package colours also affected the observer's responses towards the four semantic scales. Keywords: package colours; shampoo bottle packaging; consumer perception; colour harmony. DOI: 10.1504/JDR.2022.10048144
Delving into menstrual experiences of women in the public space through mobile diaries by Pelin Efilti Abstract: This study aims to understand the factors that impact the menstrual experiences of educated, urban, and working women in the public space in the context of Turkey. Based on the mobile diaries method, this study was conducted with eight volunteer participants, who actively contributed to the data collection by documenting their own daily activities. Analysis of data from this study revealed seven themes related to menstrual product use, conditions of public toilets, social enforcements, and personal preparedness. The themes and sub-themes were addressed and discussed in two dimensions: the menstrual difficulties in the public space and the strategies developed to eliminate these difficulties. In the light of these discussions, a comprehensive understanding from which to direct design and research studies on such an intimate subject has been provided. In addition, possible design implications have been developed that can guide critical research studies and creative ideas to destigmatise menstruation. Keywords: menstrual experiences; mobile diaries; public space; menstrual products. DOI: 10.1504/JDR.2022.10049556
Product interaction sounds influence product personality by Cristiano Klanovicz, Charles Spence, Leandro Tonetto Abstract: We report an experiment designed to test the hypothesis that the sonic interaction between the type of sole used in high-heeled shoes (polypropylene vs. leather) and the type of flooring (ceramic vs. carpet) influences the attribution of personality traits to the product sound. Forty-eight women walked down a virtual runway while listening to the modified interaction sounds of shoe heels contacting the floor. After being exposed to each sound, the participants filled in a questionnaire to measure product sound personality traits and the valence associated with each sound. The results revealed that different personality traits were assigned to distinct product sounds with the floor material influencing the attribution of such characteristics. These results promote awareness of the relevance of designing the environments where users interact with products to shape product sound personality. Keywords: auditory perception; sonic interaction; multisensory perception; user experience; consumer behaviour. DOI: 10.1504/JDR.2022.10049558
The Challenges of Parachute Design: The Development of a Low Cost, Fit for Purpose Trauma Pack for use in Namibia by Clara Watkins, Steve Gill, Gareth Loudon, Judith E. Hall, Matthew R. Carwardine, Chen Wen Ngua, John Jackson Abstract: This paper presents lessons learnt and recommendations for future studies attempting to apply a parachute design approach to design for Namibia. The focus of this project is the development of a low cost, fit for purpose trauma pack for use in Namibia. The project was undertaken by an interdisciplinary team of medics, designers and engineers in an effort to reduce high mortality rates that occur as a result of road traffic collisions in Namibia. The pack was developed through applying a Human Centred Design approach that calls upon Design Thinking and end-user engagement. The key focus of the paper is a design development process that responded to key findings from user testing and design for manufacture requirements. The design was guided by the World Health Organisations (2010) Four As: Accessibility, Availability, Affordability and Appropriateness. Keywords: Design Thinking; Human Centred Design; Healthcare; Namibia; First Responder; Trauma Care.