International Journal of Green Economics (8 papers in press)

Regular Issues

• Industry lessons for green banking in Malaysia  
  by Chuen Khee Pek, Hui Boon Tan, Rebecca Chunghee Kim, Patricia Mei-Mei Ang 
  Abstract: This study identifies perception of green banking and willingness-to-participate in green loans by industries in Malaysia and to share lessons of green banking as an enterprise-knowledge transfer. A qualitative methodology was employed to solicit responses from industries to answer the objectives of the study. Industries are willing to go green(er) with great potentials in green banking with more stakeholder consultative meetings and fine-tuning the current practices to close the gaps of insufficient knowledge of getting support in writing proposals to apply green loans which contributed to the high rejection rates by the banks in the past. Malaysia has the infrastructures but lacking of industry demand for green banking, which may be contributed by the supply-side insufficiency. This study reveals these gaps and offers solutions as knowledge sharing with economies, which are moving towards the same green direction.
  Keywords: green banking; green loans; small-medium enterprises; Malaysia.
  
  
• Consumers Attitude and Purchase Intention towards Green Products: A study of selected FMCGs  
  by Sargam Bahl Walia, Harish Kumar, Naveen Negi 
  Abstract: The present study attempts to understand the ever dynamic consumers attitude and purchase intention towards green products under the category of Fast Moving Consumer Goods. The key objective of the study is to assess the consumer attitude and purchase intention towards green products under key elements of marketing mix as well as to identify the factors that affect consumer purchase intention. The design of this research is descriptive and quantitative in nature. A survey was carried on 500 respondents associated with four retail outlets selling green products and conventional products in Dehradun, Uttarakhand. Factor analysis technique was used which led to the extraction of maximum common variance from all variables. Multiple regression analysis was carried out to understand the relationships shared by independent (marketing mix) and dependent (Purchase intention and Attitude towards green behaviour) variables. The results revealed that there is a significant effect of green marketing mix variables on the Attitude towards green behaviour and Purchase Intention towards green Products. Also the relative importance of factors that affect consumer purchase intention have been analysed in this study. The practical as well as theoretical implications of the study are also discussed.
  Keywords: Consumer Attitude; Purchase Intention; Marketing Mix; Green Products; FMCG.
  
  
• Evaluation of Green Supply Chain Performance Using Network Data Envelopment Analysis  
  by Amir Amini, Alireza Alinezhad 
  Abstract: Due to the economic, ecological, and social effects of organizational measures, nowadays companies are enforced to adopt special ecological practices to show a green image and differentiate themselves from their competitors. Green supply chain management is a philosophy that aims at improving environmental performance of organizations. Under the pressure of owners of capital, environmental laws and regulations, companies are forced to improve their environmental performance, including operations such as green purchases, green designs, and product recycling. Therefore, considering environmental criteria or considerations will have a competitive advantage for companies and improve their environmental and economic performance. Therefore, the assessment of green supply chain management is important for companies. One of the techniques that can be applied to assess greenhouse gas supply management is data envelopment analysis. The traditional models of data envelopment analysis deal with decision-making units like the black box. The drawbacks of classic models of data envelopment analysis are that attention is not paid to communications within the internal units of the units. The purpose of this study was to develop a multi-objective network data envelopment analysis model to evaluate greenhouse gas supply chain management with undesirable outputs which shows two examples with undesirable outcomes, as well as undesired outputs, the application of the proposed model.
  Keywords: Green Supply Chain Management; Network Data Envelopment Analysis; Multi-Objective Network Data Envelopment Analysis; Unfavorable Outputs; Gray Environment.
  
  
• Assessing the Spending Tendency of Consumers on Green Products: An Indian Perspective  
  by Trilok Pratap Singh, Utkal Khandelwal, Satendra Kumar Yadav 
  Abstract: Researchers observed that as Indian customers are price conscious, the high cost associated with green products often curbs their green purchase decisions. Thus, assessing the spending tendency of consumers on green products is a matter of concern from the managerial point of view. This study measures the willingness to pay more for green products among Indian consumers and attempts in establishing a predictive model for the same. Data were collected through a survey in 11 major Indian cities. Discriminant analysis was used to establish predictive modeling for willingness to pay more for green products. Further, green marketing constructs under study are compared with respect to willingness and unwillingness to pay more. A major contribution of the study is the establishment of a predictive model for the willingness to pay more for green products. Findings reveal that inconvenience to adopt green practices restricts the consumers to pay more for green products. In addition, this study also reveals that urban Indians have a positive attitude toward environmental sustainability, but they are unwilling to pay more for green products. The study also provides important insights for policy makers and practioners a predictive model of explaining the willingness to pay more for green product.
  Keywords: Environmental attitude; Environmental concern; Green products; Willingness to pay; Green Marketing.
  
  
• Environmental and Economic Benefits of Compliance to Green Building  
  by Collins C. Ngwakwe 
  Abstract: This paper presents an analysis of environmental and economic benefits of compliance to green building. Data were collected from sixty global companies under the World Green Building Council. A logit regression analysis was applied and the statistical findings show a positive and significant relationship between green building code compliance, energy savings, water savings, increase in solar energy usage and corporate revenue growth. This paper indicates that, in addition to environmental benefits, green building code compliance does have economic benefits through improved revenue growth. The paper suggests that future research should expand this research by including more sample of global companies from the World Green Building Councils regional networks and that such future research should adopt time series analysis to check the extent of these benefits after an extended period of time.
  Keywords: Green building code; energy savings; water savings; solar energy; revenue benefit; environmental responsibility; bio-economy; green economics.
  
  
• IMPACT OF POPULATION AND ECONOMIC GROWTH ON CARBON EMISSIONS OF DEVELOPED AND DEVELOPING COUNTRIES  
  by Varun Chotia, Prabhat Pankaj 
  Abstract: Climate change has become the biggest impending source of doom for mankind. It is a common consensus that carbon emissions are one of the main reasons for this catastrophe. The aim of this research is to study the impact of population and economic growth on carbon dioxide emissions. A dataset of nine countries, three each from developed (Japan, US, UK), fast developing (India, China and Brazil) and slow developing categories (Congo, Bangladesh and Malaysia), over 30 years has been considered for this study. For the purpose of analysis, a stochastic model containing carbon dioxide emissions as the dependent variable, and population, affluence which is measured by the GDP per capita and technology which is measured by resources used per unit production as independent variables. We find that population growth and economic growth have been a prime contributor to carbon dioxide emissions globally in the last two decades. Rising affluence is also a driving force behind emissions. The paper concludes with some policy recommendations for the countries, for instance to abate the population growth and to use economically clean energy and renewable resources.
  Keywords: Emissions; Population; Affluence; Technology.
  
  
• Modelling the Purchase Intention of Millennial and Generation X consumers, towards Refurbished Mobile Phones in India  
  by Prathamesh Mhatre, Srivatsa Srinivasan 
  Abstract: In the midst of worldwide environmental concern, many companies have started implementing refurbishing, recycling and reuse strategies. This paper discusses refurbished mobile phones in particular, which have seen a 41% year-on-year growth in Indian markets for 2018. To develop strategies for promotion, advertisement and customer retention, the purchase intention of customers must be understood. This paper focuses on identifying the determinants that influence consumers intention to buy refurbished mobile phones and further examines the differences in the purchase intention of millennial and Generation X consumers by using Structural Equation Modelling. The results for millennials show that product knowledge, perceived risk, attitude towards refurbishment and subjective norm significantly impact their purchase intention. Attitude towards refurbishment, perceived risk and perceived benefit have a significant impact on the purchase intention of Generation X consumers.
  Keywords: Refurbishing; Refurbished Mobile Phones; Purchase Intention; Millennial; Generation X.
  
  
• The Effects of Coupon Proneness, Price Consciousness and Sale Proneness on Consumers Buying Intentions towards Expiration Date-Based Priced Perishable Food Items: An Indian Perspective  
  by SANTOSH KUMAR, MRINALINI PANDEY 
  Abstract: This research was intended to explore and examine the effects of coupon proneness, price consciousness and sale proneness on consumers buying intentions towards expiration date-based priced perishable food items in the Indian context. In order to collect data, a mall-intercept survey was conducted using a structured questionnaire. Data were analyzed using a two-step structural equation modeling. Outcomes of hypothesis testing reveal that coupon proneness and price consciousness have significant positive associations with sale proneness. In addition, coupon proneness, price consciousness, and sale proneness have significant positive effects on Indian consumers buying intentions towards the expiration date-based priced perishable food items.
  Keywords: Consumers’ buying intentions; Coupon proneness; Price consciousness; Sale proneness; Expiration date-based pricing; Perishable food items.