International Journal of Green Economics (5 papers in press)

Regular Issues

• Cognitive factors influencing green consumption behaviour of young millennials: an empirical check on Indian consumers  
  by Sher Jahan Khan, Chetna Chauhan, Manzoor Ul Akram 
  Abstract: This study, empirically examines the green consumption behaviours of young consumers in India by employing Theory of Planned Behaviour (TPB) as core theoretical framework. In addition to examining the tenets of TPB, we also investigate the cognitive and external contingencies that may influence the green consumption behaviours of young consumers such as environmental campaigns, green stigma, pro-environment self-identity and environmental concern. Data, collected from 347 young consumers, was utilised to test the hypotheses using structural equation modelling technique. The results show that environmental campaigns strengthen the positive relationship between consumers' attitudes towards green brands and their purchase intentions. We also found that pro-environmental self-identity strengthens the relationship between consumers' green purchase intentions and purchase behaviour, while green stigma had a dampening impact on this relationship. The study contributes to the broader literature by highlighting the role of environmental campaigns, pro-environmental self-identity and green stigma can play in addressing discrepancies in the green purchase behaviour research. Further, we discuss managerial implications.
  Keywords: green consumption; green stigma; environmental concerns; pro-environmental self-identity; emerging markets.
  DOI: 10.1504/IJGE.2020.10034784
   
  
• Cost-effectiveness of investments in drip irrigation projects in Ukraine  
  by Nadia Frolenkova, Anatoliy Rokochinskiy, Pavlo Volk, Andrii Shatkovskyі, Nataliia Prykhodko, Ruslan Tykhenko, Ivan Openko 
  Abstract: The article focuses on a topical subject - the evaluation of cost-effectiveness of investments in drip irrigation projects. Drip irrigation is a modern, advanced, high-tech and environmental technology, which providing right scientific support, enables to get high yields and economic benefits with minimum consequences for the environment. The proposed methodological approaches to calculating the cost-effectiveness of investments were tested at various sites of the irrigation zone of Ukraine. The results of the calculations showed that the cultivation of high-productivity hybrids of vegetables and fruit when using modern technology of drip irrigation provides high yields and standard quality of production, that is the crop production is transformed into a stable profitable business. At the same time, applying modern methods of evaluation of the feasibility of investment will increase the validity of management decisions as to the selection of crops and their combinations and will facilitate investment attraction.
  Keywords: cost-effectiveness; investments; water management projects; drip irrigation; discount rate; irrigation regime; NPV; net present value; profitability index; DPP; discounted pay-back period.
  DOI: 10.1504/IJGE.2020.10034785
   
  
• FDI inflows, energy consumption and sustainable economic growth for ECOWAS countries: the pollution haven hypothesis approach  
  by Ahmed Malumfashi Halliru, Nanthakumar Loganathan, Narayan Sethi, Asan Ali Golam Hassan 
  Abstract: This study examined the pollution haven hypothesis for CO₂ emissions and ecological footprint with the role of sustainable economic growth, energy consumption, human capital and bio-capacity in six ECOWAS countries using data spanning over 1970 until 2017. Employing a Pooled Mean Group (PMG) technique, the empirical results support the pollution halo hypothesis for CO₂ emissions and Pollution Haven Hypothesis (PHH) for ecological footprint. Furthermore, we found evidence of inverted U-shaped pattern of CO₂ emissions, which validate the EKC hypothesis, but a U-shaped relationship was found for ecological footprint as indicators of environmental degradation. A unidirectional causal link exists between FDI and CO₂ emissions, but a feedback hypothesis is validated between FDI and ecological footprint. The policy implications are that environmentally friendly FDI should be prioritised to achieve a sustainable environment via developing renewable energy.
  Keywords: FDI; CO₂; energy; growth.
  DOI: 10.1504/IJGE.2020.10034342
   
  
• Application of fuzzy VIKOR on consumers purchasing the green home appliances  
  by Tien Chin Wang, Yen Ying Huang 
  Abstract: There are several evaluation criteria when consumers decide on buying products. However, being compelled by the presence of conflicting factors, consumers usually make decisions based on a single criteria or benefit. The decision might result to the lack of consideration and not meeting practical needs. The purpose of this study is to understand how consumers decide on their purchases among numerous evaluation standards and complicated contradictory situations. This study, based on fuzzy VIKOR and aiming at green appliances, explored the systematic procedure for making the best decision under multiple criteria. It is also hoped that the study may provide valuable information about fuzzy multi-criteria decision making and marketing communications strategy towards consumers in durable goods market in the future.
  Keywords: consumer decision making; fuzzy VIKOR; MCDM.
  DOI: 10.1504/IJGE.2020.10034418
   
  
• A global perspective of market reaction to environmental quality: evidence from dynamic panel approach  
  by Farzan Yahya, Huy Pham, Muhammad Waqas 
  Abstract: This study investigates the effect of environmental quality on stock market performance in the parliamentary and presidential system with the interactive effects of democracy and Foreign Direct Investment (FDI) in 80 countries from 2006 and 2016 using a two-step GMM model. First, we test the direct effect of environmental quality, democracy and FDI on stock market performance after instrumenting and controlling for several macro-economic variables. Second, we examine the moderating effect of democracy and FDI on the relationship between environmental quality and stock market performance. Our results show that (1) environmental performance leads to an increase in stock market performance regardless of the constitutional system, (2) the level of democracy can mitigate the detrimental effect of environmental degradation and improve the stock market performance sub-sequentially in a parliamentary system and (3) FDI facilitates the link between environmental performance and the stock market in a presidential system. The results slightly vary across sub-panels.
  Keywords: environmental quality; democracy; FDI; stock market; two-way GMM.
  DOI: 10.1504/IJGE.2020.10034621