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International Journal of Green Economics (4 papers in press)
Why apparel companies go green?
by Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja Abstract: The environmental pollution has compelled apparel brands in India as well as international markets to adopt green based strategies. Such strategies help organisations build a loyal consumer base. It is imperative to explore the motivations and challenges faced by firms producing green apparel, more so given the limited research available on this topic in the academic literature. This qualitative research study aims to explore not only the motivations and challenges faced by these firms to make green offerings but also the perceived effectiveness of the green brands produced by apparel companies. For this purpose, semi-structured interviews were conducted with the managers of firms producing green apparels. The findings indicate that consumer awareness and brand aspirations are the main motivators for firms to go green. The effectiveness of going green for brands can be summarised under the heads of brand image enhancement, competitive advantage, cluster creations and rural support. Keywords: green brands; apparel companies; motivations; challenges and qualitative study. DOI: 10.1504/IJGE.2021.10036536
Impact of promotional tools on consumer purchase intention towards energy efficient consumer durables by Hitesh Jhanji Abstract: Rapid growth in the economy and increase in the discretionary income of the people with easy finance schemes has made India as one of the most attractive market for the consumer durable companies. The consumer durables market in India is estimated to have reached Rs. 1 trillion in 2017. The consumer durables companies in India have spent huge amount of money to maintain their sales. Companies are using various promotional tools advertisement, internet marketing, personal selling, sales promotion and public relations to influence the consumers. The main aim of this study is to find out which promotional tools have reached the consumer most and to determine to what extent these promotional tools have influenced the consumers. A survey was administered among the young male and female consumers between the ages of 15 to 29. Multiple regression analysis was used to evaluate the data. The results showed that internet marketing followed by sales promotion and advertisements are promotional tools which affect the consumer purchase intention to purchase energy efficient consumer durables. Keywords: Youth; Young consumers; Purchase Intention; energy efficient; consumer durables; promotional tools.
Effect of Foreign direct investment on Agriculture Productivity: A PMG panel ARDL approach by Mohammed Ridha BOUCENNA, Mohamed Cherif Benzouai, Brahim ADLI Abstract: The aim of this study is to analysis the relationship between Foreign Direct Investment and Agriculture productivity for a panel of 131 countries over the period 1980-2016, with a Pooled Mean Group Panel ARDL model. The results of the long-run equation show a significantly positive effect of foreign direct investment on the agriculture productivity Index. The results of the short-run equation present the insignificant short-run relationship between FDI and Agriculture productivity. The most important implication of this study is that governments should not rely on macroeconomic policies that use FDI to promote the productivity of the agriculture sector at the short term. Keywords: Foreign direct investment; Agriculture Productivity; Pooled Mean Group ARDL; Panel-Data.
ENVIRONMENTAL DEGRADATION VERSUS HUMAN DEVELOPMENT: JOINT DYNAMICS OR TRADE-OFF? A CAUSALITY ANALYSIS FROM DEVELOPING COUNTRIES by NGUYEN V.A.N. TRAN Abstract: The paper empirically examines the causal relationship between human development and air pollutants incorporating with energy consumption and electricity consumption within the panel vector of autoregression with a strongly balanced panel dataset for 59 countries covering the annual period 1990-2012. The findings validate that there is a negatively causal relationship between human development and three types of pollutants, implying that increasing human development results in lower emissions in developing countries. However, all air pollutants do not cause human development. Additionally, while results reveal that improving human development leads to increased carbon emissions, nitrous oxide emissions, and greenhouse gas emissions in Asia, it has a negative causal effect on nitrous emissions and greenhouse gas emissions in Latin America and the Caribbean, and Africa. The incorporation of energy consumption and electricity consumption suggests that they are not preconditioned to improve human development but they might cause higher carbon emissions. This paper also explores causal relationships among the variables based on panel Granger causality models. Besides, the policy implications from these results are suggested. Keywords: Human development; Air pollutants; Energy consumption; Electricity consumption; PVAR-Robust;PVAR-Robust; System-GMM and Developing countries.