International Journal of Green Economics (4 papers in press)

Regular Issues

• Invigorating the mindful consumption for sustainable developments: young consumers of emerging economies  
  by Sunita Dwivedi 
  Abstract: The COVID-19 pandemic has uncovered the vulnerability of our environment and demonstrated an urgency to address sustainability across the business sectors, including the consumer. Now that consumers consciousness towards sustainable consumption has risen to another level, it is yet to answer whether or not the pandemic has shaped their behaviours for long-term transitions. However, businesses are adopting the concept of mindful marketing to retype consumers consumption values. Conscious consumption choices made by consumers still require support for future market trends. Henceforth, this study aims to research emerging economies like India to reach young consumers perspectives on mindful consumption and further check their readiness to adopt the thrifting culture as an alternative to mindful consumption. Existing research is qualitative applied thematic analysis to decode consumers perspectives. For data collection, the researcher used an in-person survey of 30 respondents from Delhi. Summative thematic analysis resulted in three broader themes.
  Keywords: mindful consumption; sustainable developments; young consumers; emerging economies.
  
  
• An integrative literature review of approaches to R-based sustainable global practices in the textile industry: 1989-2023  
  by Anuja Ajayprakash Gupta, Shashank Thanki 
  Abstract: This paper aims to review sustainable practices that can be implemented by textile industries, based on the extant literature with a special focus on R-principles which are considered to be important drivers towards achieving sustainable development goals. To achieve this objective, an integrative review has been done for 104 articles using scientific databases like Scopus and Science Direct. These articles were reviewed while dividing them into structural dimensions, which are basically the six set of R’s (refuse and replace, rethink and redesign, reduce, reuse, remanufacturing, recycle). The review suggests that the extant literature consists of sustainable studies majorly focused on developed countries, and the ones in textile industry of developing nations were majorly from China. The findings of this study thus, provides an in-depth understanding on sustainability, different approaches of sustainability, categorisation of R-principles, and an understanding on sustainable practices prevalent or can be extended in textile industry for various developing nations. Lastly, this review illuminates few gaps and future research areas.
  Keywords: sustainability; textile; recycle; reuse; refuse; replace; reduce; remanufacturing; rethink; redesign.
  
  
• The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z  
  by Arian Matin, Tornike Khoshtaria, Metin Mercan, Lika Asashvili 
  Abstract: The purpose of this research is to measure the impact of green consumption experience on self-perception, willingness to pay, and purchase intention toward green products. This study utilises four lab experiments, followed by three replication-controlled field studies, with Georgian Generation Z consumers. The results confirm the causal effect of consumption experience on self-perception, self-esteem on willingness to pay, and, subsequently, self-perception on purchase intention towards green products. The findings also established the indirect impact of consumption experience on self-perception through self-esteem and social worth. However, the findings did not support the mediating role of self-diagnostic value. The study contributes to the literature by investigating the effect of consumption experience and its indirect effects through hedonistic values on consumer perception and behaviour towards green products. The consumption experience and its link to self-perception has not been explored thoroughly previously.
  Keywords: sustainability; green products; self-esteem; social worth; self-diagnostic value; self-perception; willingness to pay; WTP; green purchase intention.
  
  
• Green FinTech: state of the art of the literature and future perspectives  
  by Caterina Lucarelli, Francesco James Mazzocchini, Sabrina Severini 
  Abstract: This article aims to explore if a complete intersection between the different constituents of green FinTech (green, finance and technology) can be observed in the extant literature, identifying the influential characteristics of previous studies dealing with green Fintech and uncovering the future research streams. To this end, we performed a review following the SPAR-4-SLR protocol. We integrate a bibliometric analysis with in-depth content analysis of the papers in each literature cluster for an in-depth analysis of the research streams identified from the 75 peer-reviewed articles scrutinised. In contrast with the other literature reviews which focus on the associations between Fintech and sustainability, our study specifically addresses the green Fintech topic, focusing on the green pillar of sustainability. Consequently, to the best of our knowledge, this is the first study to shed light on this specific and new field, using accepted methodology on two robust repositories.
  Keywords: FinTech; financial technology; green finance; environmental sustainability; low-carbon emission; bibliometric analysis.