Forthcoming and Online First Articles

International Journal of Green Economics

International Journal of Green Economics (IJGE)

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International Journal of Green Economics (3 papers in press)

Regular Issues

  • Environmental initiatives: impact on firm wealth creation   Order a copy of this article
    by Rajesh B. Kumar, K.S. Sujit, Ikhlaas Gurrib 
    Abstract: This study investigates the impact of environmental initiatives adopted by firms on wealth creation. A sample consisting primarily of 4886 developed and emerging market firms from Thomson Reuters ESG database is used for the study. Findings support that firms from emerging market had higher use of resources and emission reduction efficiency than the developed counterparts. Environmental initiatives were higher for polluting firms compared to non-polluting firms. Non-health sectors had higher environmental initiatives like efficient use of resources, emission reduction and innovation strategies targeted towards the reduction of environmental costs. Food sector had higher environmental initiatives compared to the non-food sector. Firms from sin industries had positive market valuation effects. Using regression analysis, our study examines the impact of environmental initiatives on three models of performance. The study suggests that environmental initiatives to reduce environmental emissions and activities targeted at environmental innovation are not value enhancing activities for entities. Empirical findings supporting that environmental initiatives do not lead to improved financial performance lead to have implications for managers and policy makers. With markets not perceiving environmental initiatives as value creating activities by firms, actions targeted towards emission reduction, adoption of environmental innovation strategies and resource efficiency are not positively viewed by markets.
    Keywords: sustainability; valuation and environment; technology innovation.
    DOI: 10.1504/IJGE.2022.10052400
  • Green brand management: nexus between brand attachment, satisfaction and loyalty of green products   Order a copy of this article
    by Vir Ved Ratna, Raj Kumar Ojha 
    Abstract: The concept of green brand has led to Green Brand Positioning and has driven the need to analyse the role of those attributes that act as the motivating factors in purchasing green products. Green Brand Positioning and its management are based on an integrated communication strategy to inform consumers about the brands connection and provide product satisfaction for their environmental and health concerns. This paper is aimed at understanding the relationship between brand attachment, brand satisfaction and brand loyalty to green products through green brand management based on the attributes influencing the consumer experience. The data was collected based on a well-designed questionnaire and responses were gathered from identified product consumers. Based on the empirical results obtained by data collection, it is revealed that green brand management plays a significant positive role in building green brand satisfaction, green brand attachment and green brand loyalty with an impact on customer experience.
    Keywords: Green Brand Positioning; green brand loyalty; brand attachment; customer experience; sustainability; green products; brand satisfaction.
    DOI: 10.1504/IJGE.2022.10052431
  • Possibility spaces for citizen-driven innovations? Classification and functions of urban makerspaces in Bengaluru, India   Order a copy of this article
    by Stuti Haldar, Gautam Sharma 
    Abstract: Makerspaces are shared workshops for the public to design, innovate and prototype. These spaces are primarily located in the urban regions and provide access to high-tech and traditional low-tech tools needed for innovation design. Though makerspaces are a western phenomenon, their emergence in India can be traced to the early decade of the 2010s. In this paper, we study the urban makerspaces in Bengaluru, India, to explore its distinctions from the western conceptualisation. The city of Bengaluru is regarded as the technology and innovation capital of India and is also home to several makerspaces. We employ a qualitative research design and collect data through primary and secondary means. The findings point out the complexities and multifaceted nature of makerspaces in terms of their mode of operation, location and profile of actors/members, motives of operating and functions performed. The makerspaces in Bengaluru are predominantly informal spaces of innovation nested within or financed by formal institutions, such as enterprises, universities and government funding agencies.
    Keywords: makerspaces; maker movement; informal innovations; India; circular economy; resilient manufacturing.
    DOI: 10.1504/IJGE.2022.10052509