International Journal of Business Process Integration and Management (10 papers in press)

Regular Issues

• BUSINESS PROCESS MANAGEMENT IN IMPLEMENTATION ORDERING MANAGEMENT SYSTEM IN SUPPLY CHAIN COMPANY  
  by Roy Pisela, Nilo Legowo 
  Abstract: Supply chains are highly complex business process and interconnected structures essential to the success of any company. Quick service restaurants in particular need optimal supply chain performance to ensure they have the right amount of food products and other supplies to support a new product launch, deliver on a promotion or simply provide a great customer experience. The supply chain plays a major role in modern enterprises to gain a competitive advantage in today's business environment. Since the elements of supply chain have been typically separate and independent entities, the main objective of supply chain management is to develop a mechanism to prioritise goals and to coordinate activities for optimal implementation of system. Information is the most significant element of coordination. Information technology can be used to help implement the participation of supply chain elements in the supply chain system. These critical business challenges are driving the need to focus on creating strong business process management in supply chain solution through implementation ordering management system information.
  Keywords: supply chain; quick service restaurant; ordering management system; business process management; business process.
  
  
• Agentic AI in sports media: a systematic literature review and framework for enterprise digital transformation  
  by Mengyu Dai, Shahrul Nazmi Sannusi, Mohd Azul Mohamad Salleh 
  Abstract: The rapid advancement of artificial intelligence (AI) technologies has fundamentally transformed the sports media industry, enabling automated content production, personalized distribution, and data-driven journalism. Recently, the emergence of agentic AI, characterized by autonomous task planning, multi-agent collaboration, and tool usage capability, has opened new frontiers for sports media applications. This paper presents a systematic literature review of AI technologies in sports media, with a particular focus on agentic AI and its implications for enterprise digital transformation. Following the PRISMA approach, we analyze publications from major academic databases spanning 2017-2026, with emphasis on recent research from 2021-2025. Our review reveals that while traditional AI technologies such as natural language processing, computer vision, and recommender systems have been extensively studied, research on agentic AI in sports media remains limited but rapidly emerging. We propose an integrated conceptual framework that maps AI technologies to sports media applications and their enterprise transformation outcomes.
  Keywords: agentic AI; sports media; digital transformation; multi-agent systems; systematic review.
  DOI: 10.1504/IJBPIM.2026.10079689
   
  
• From clicks to connections: the mediating role of emotional engagement on the relationship between behavioural engagement and customer relationship equity  
  by Saurabh Verma, Tulika Saxena, Pushpendra Mourya, Sunil Kumar, Ashok Kumar, Lolita Lal 
  Abstract: This paper explores the mediating role of emotional engagement in the relationship existing between behavioural engagement and customer relationship equity (CRE) in the social media environment. The data were gathered using purposive sampling from 467 active social media users in India, using a cross-sectional design. The measurement model had 32 items in the main constructs, such as social media marketing activities (SMMAs), behavioural engagement, emotional engagement, and CRE. The results indicate that the content quality, interactivity, personalization, and posting consistency of SMMAs significantly impact behavioural engagement, which, in turn, improves emotional engagement. Behavioural and emotional engagement positively influences CRE. Notably, emotional engagement partly mediates the association between behavioural engagement and CRE, underscoring its role in transforming customer behaviour into significant relational value. The findings are applicable to engagement theory, as they show that transactional interactions can be converted into relational outcomes.
  Keywords: social media marketing activities; SMMAs; emotional engagement; behavioural engagement; customer relationship equity; CRE; content quality.
  DOI: 10.1504/IJBPIM.2026.10079690
   
  
• A comprehensive framework for evaluating supply chain process maturity using fuzzy-grey multi-criteria decision-making  
  by Soheila Etezadi, Saber Khalili Esbouei 
  Abstract: Faced with increasingly complex supply chains, managers need robust tools to assess operational maturity and prioritise improvements. This study responds to that need specifically in the Iranian dairy sector by developing a systematic maturity-evaluation framework. We introduce and validate a meta-model that leverages fuzzy analytic hierarchy process (FAHP) for nuanced weighting and grey relational analysis (GRA) for clear performance ranking. Our goal was to benchmark maturity across SCORs 26 second-level processes. First, a comprehensive literature review established the key SCOR processes and maturity dimensions. Next, three supply-chain experts performed FAHP pairwise comparisons (all CR < 0.10) to derive process weights. Finally, we piloted the meta-model with four leading Iranian dairy firms collecting 120 structured-survey items per firm and applied GRA to generate quantifiable maturity scores. FAHP weights peaked at Planning (w = 0.2097), followed by Sourcing (w = 0.1865) and Making (w = 0.1778). GRA uncovered significant performance gaps among firms, vividly highlighting where each organisation should focus its improvement efforts. By combining FAHPs rigorous weighting with GRAs straightforward ranking, the FAHP-GRA meta-model equips managers with a powerful, data-driven tool to understand current maturity levels and strategically plan enhancements for more resilient supply-chain operations.
  Keywords: supply chain processes; maturity models; dairy industry; fuzzy-gray multi-criteria decision making.
  DOI: 10.1504/IJBPIM.2026.10079832
   
  
• Supervisor trustworthiness as a moderator of performance appraisal and satisfaction in Kuwaits public sector  
  by Mohammad Almutairi, Rosly Othman, Mohsen Ali Murshid 
  Abstract: Grounded in expectancy theory, this study investigates how administrative and developmental uses of performance appraisal (PA) influence employee satisfaction in Kuwaits public sector, with supervisory trustworthiness examined as a moderating variable. Survey data from 429 public employees were analysed using partial least squares structural equation modelling (PLS-SEM) and simple slope analysis. Findings reveal that both administrative and developmental PA utilisation significantly enhances PA satisfaction. Moreover, trustworthiness in supervisors strengthens these relationships, underscoring the critical role of interpersonal trust in appraisal effectiveness. Additionally, the study controlled for employee education and experience. Results revealed a significant negative effect of experience on PA satisfaction, suggesting that more experienced employees may be more critical or sceptical of the appraisal process. In contrast, education level had no significant impact, indicating that appraisal satisfaction perceptions are relatively stable across educational backgrounds. The results highlight the need for HR systems that integrate both evaluative and developmental goals, particularly within trust-rich organisational environments. This study advances PA literature by addressing the underexplored role of supervisor trustworthiness in a non-Western, public sector context.
  Keywords: performance appraisal utilisation; PAU; administrative PA; DEVU; PA satisfaction; trustworthiness; public sector; Kuwait.
  DOI: 10.1504/IJBPIM.2026.10080023
   
  
• Does brand salience shape consumer buying decisions? Insight from Indias FMCG sector  
  by E. Jothi, G. Selvalakshmi, M. Kumar, S. Ravi, S. Vijayanand 
  Abstract: Todays retail market scenario has witnessed an unpredictable behavioural change among the customers due to product perceived risk and marketers tried to overcome this through brand salience for easily visualising their brand But its impact on customer is still in qualm. This study endeavoured to observe the relationship of brand salience with the customers buying behaviour and purchasing decision and by adopting the convenience sampling technique, 491 customers of FMCG products in India were selected and analysed. The result revealed that all the factors have significantly and positively influencing the consumer buying behaviour except the perceived risk. Also, consumer buying behaviour found negatively associated with the purchase decision but optimistically related through brand salience. It is suggested that marketers need to have a proactive service and should condense the perceived risk towards the product by eliminating the deterrence emotion among the customers to have a long term market value.
  Keywords: awareness; brand strategy; convenience; deterrence emotion; perceived risk; trust; visualisation.
  DOI: 10.1504/IJBPIM.2026.10080382
   
  
• Predicting attitude and intention to improve the use of digital CNY based on the values-beliefs-norms model and the theory of planned behavior  
  by Yunfeng Li, Noorasiah Sulaiman, Noor Faezah Juhari, ErJiang Wu, Hailin Li 
  Abstract: Moving central bank digital currency (CBDC) adoption from trial to frequent usage: current work focuses on technical acceptance. It lacks deep value-driven and moral considerations regarding eCNY use. We innovatively combine the value-belief-norm (VBN) model with the theory of planned behaviour (TPB). We discuss psychological and moral aspects of Chinese consumer desire to increase eCNY use. Data from the 1,032 respondents were collected and analysed using PLS-SEM. According to the finding, national identity and technology innovativeness values alter peoples digital ecology. These values awaken personal norms through awareness of consequences and ascription of responsibility. Social norms act as a strong external driver. They enhance positive attitude and personal norms, and directly boost use intention. Multi-group analysis reveals a boundary effect of the policy environment. In pilot cities, the path from social norms to personal norms and intention is stronger. This study provides a values-beliefs-norms perspective for understanding sovereign digital currency adoption and offers empirical evidence for central banks.
  Keywords: organisational business process management; values-beliefs-norms model; PLS-SEM and multi-group analysis; attitude toward using eCNY; improve the intention to use eCNY.
  DOI: 10.1504/IJBPIM.2026.10080414
   
  
• Optimisation of sustainable supply chain practices in the Indian automobile industry a cost, market, and employment perspective  
  by V. Asokan, M. Shilpa, S. Ponmalar, Sankar B 
  Abstract: The study aimed to identify the roles of contextual factors across different industries and the relationships among them in the industrys economic well-being and eco-efficiency, and to develop a decision-making framework to help automotive managers balance operational efficiency and green supply chain practices in a highly volatile industry. The present study adopts a perceptual methodology by reaching out to the industry experts and leaders in the Southern Indian automotive sector. The research design was created using the central composite design (CCD) tool. The responses were recorded based on industry performance and input variations from industry leaders, and they were measured against specific output performance metrics to assess non-linear relationships and interactions. The results showed that information management, marketing management, customer management, and inventory management were the most important factors in the supply chain practices of Indian automobile industries, contributing to economic, market, and employment growth.
  Keywords: supply chain; automobile industry; optimisation; sustainable practices; central composite design; CCD.
  DOI: 10.1504/IJBPIM.2026.10080466
   
  
• The digital dining divide: exploring the determinants of online food delivery adoption through the lens of technology experience  
  by Yashika Verma, K.R. Gola, Sameena Khan, Jyoti Prasad, Komal Chaudhary 
  Abstract: An Extended Technology Acceptance Model (TAM) is used to examine the factors that drive consumers to adopt and use Online Food Delivery (OFD) Services. A cross-sectional survey of 527 online food shoppers was conducted across India, using 43 Adapted Scale Items that measure nine constructs related to perceived value, attitude to use, and continued use. Partial Least Squares Structural Equation Modeling was used for the analysis. Service Quality, Perceived Convenience, Hedonic Value, and Delivery Timeliness were found to significantly increase Perceived Value. Trust in the platform, Privacy & Security, and Perceived Value are all powerful predictors of an Attitude Toward Usage. Both Perceived Value and Attitude Toward Usage are significant predictors of Continual Use; therefore, they are key to ongoing use. The Attitude Towards Use mediates the relationship between Perceived Value and Continual Use. However, technological experience has not been shown to moderate any of the examined relationships.
  Keywords: online food delivery services; OFDS; technology acceptance model; TAM; perceived value; attitude toward usage; continuous usage.
  DOI: 10.1504/IJBPIM.2026.10080589
   
  
• Integrating Buddhist pedagogy and institutional AI support: enhancing teaching effectiveness for Gen Z learners  
  by Bhagwati Prasad Chaudhary, Bijay Prasad Kushwaha, Vikas Tyagi 
  Abstract: This research aims to better understand how Buddhist Pedagogy (BP), including Right View (RV), Right Intention (RI), Right Speech (RS), Right Effort (RE), and Right Mindfulness (RM), improves Teaching Effectiveness (TE) in higher education. This study also considers the educational burden of Institutional Support for Artificial Intelligence (ISAI) as a mediating factor. A descriptive-explanatory design was used, and the education faculty serving Generation Z (Gen Z) students at selected higher education institutions was the focus of this study. Using stratified sampling, 300 surveys were distributed, resulting in 261 valid survey responses. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and the bootstrapping method to evaluate construct validity and direct and mediating effects. The analysis demonstrates that all five dimensions have significant effects of BP on Teaching Effectiveness (TE); the most influential effects are Right Mindfulness and Right Effort. BP significantly affects ISAI, and ISAI significantly affects TE.
  Keywords: Buddhist pedagogy; BP; right mindfulness; RM; institutional AI support; IAIS; teaching effectiveness; TE; higher education.
  DOI: 10.1504/IJBPIM.2026.10080590