International Journal of Business Process Integration and Management (9 papers in press)

Regular Issues

• BUSINESS PROCESS MANAGEMENT IN IMPLEMENTATION ORDERING MANAGEMENT SYSTEM IN SUPPLY CHAIN COMPANY  
  by Roy Pisela, Nilo Legowo 
  Abstract: Supply chains are highly complex business process and interconnected structures essential to the success of any company. Quick service restaurants in particular need optimal supply chain performance to ensure they have the right amount of food products and other supplies to support a new product launch, deliver on a promotion or simply provide a great customer experience. The supply chain plays a major role in modern enterprises to gain a competitive advantage in today's business environment. Since the elements of supply chain have been typically separate and independent entities, the main objective of supply chain management is to develop a mechanism to prioritise goals and to coordinate activities for optimal implementation of system. Information is the most significant element of coordination. Information technology can be used to help implement the participation of supply chain elements in the supply chain system. These critical business challenges are driving the need to focus on creating strong business process management in supply chain solution through implementation ordering management system information.
  Keywords: supply chain; quick service restaurant; ordering management system; business process management; business process.
  
  
• An MDE approach to BP model recommendation and reuse  
  by Hadjer Khider, Slimane Hammoudi, Abdelkrim Meziane, Denivaldo Lopes 
  Abstract: Many challenges facing the users of process model repository to retrieve Business Process (BP) models that suit their business needs. supporting these users is a real challenge. To overcome this lack, we propose a BP model recommendation system to users of such repositories based on their business profiles. Following a design science methodology, this paper presents a Model Driven Engineering (MDE) approach and recommendation process for BP model based on LinkedIn user social profile and implemented as a transformation process in MDE. The proposed approach is based on Model Driven Architecture (MDA) where techniques of models, metamodels, and transformation are used to implement a generic recommendation process which takes as input a LinkedIn user business profile and proposes in output a set of potential BP models. A framework, an architecture, a methodology based MDE, are proposed to improve BP models reuse. A proof of concept prototype named SBPR is developed in this paper.
  Keywords: business process model reuse; repository; recommender system; model driven engineering; MDE; model transformation; metamodel.
  DOI: 10.1504/IJBPIM.2025.10070637
   
  
• Cross-cultural branding strategies in Dubais economic free zones: a mixed-methods study  
  by Mahdi Yousefi, Luo Fan 
  Abstract: This research explores the difficulties associated with cross-cultural branding in Dubais Jebel Ali Free Zone (JAFZA), a major centre that accounts for two-thirds of the citys foreign trade that isnt related to oil. To identify the main barriers to successful cross-cultural branding, we first conducted semi-structured interviews with 13 experts who are directly associated with JAFZA using a mixed-method case study technique. Cultural diversity and adaptation, regulatory constraints and government policies, and infrastructure and technology limitations were identified as the three main hurdles using thematic analysis. Each of these topics has sub-themes, such as technological limitations, legal limits, and language barriers. We used quality function deployment (QFD) in the second phase to convert these insights into 13 practical measures, such as improving multilingual support, expediting regulatory procedures, and modernising technology infrastructure. Follow-up conversations with the same specialists helped to develop and validate these tactics. The results offer a useful framework for enhancing cross-cultural branding in Dubais economic free zones with the goal of enhancing technological preparedness, cultural adaptability, and regulatory compliance all of which will contribute to sustainable growth in one of the most important trade environments in the region.
  Keywords: cross-cultural branding; branding strategies; economic zones; thematic analysis; quality function deployment; QFD.
  DOI: 10.1504/IJBPIM.2025.10071268
   
  
• Does artificial intelligence-based advertising improve the marketing and sales of a business? An outlook from e-commerce perspective  
  by Muthukrishnan Nagarajan, K. Suregka Felix 
  Abstract: Advertisement increases sales, profit, brand values, reputation, production costs, etc. To reduce the cost of advertising, artificial intelligence-based advertising may be used in the near future. The present study was carried out in various regions of India. Around 482 respondents participated in the survey. Results revealed that there is no significance between the various business sectors, but significance exists between the various modes of advertisement. This paper attempts to study and develop a new research model to derive an AI algorithm to link and bridge the gap between business sector and advertising mode with the customer's personal interests, browsing history, and personal information, analyse the customer's expectations, pop up the customer-based advertisement module, and distribute it to the advertising channels based on the preferred mode of advertising of the seller's input along with customer feedback and sales feedback from the seller to realign the assumptions and current trends.
  Keywords: artificial intelligence; big data; advertisement; sales; marketing.
  DOI: 10.1504/IJBPIM.2024.10069099
   
  
• Does workplace spirituality influence organisational citizenship behaviour in the education sector? Empirical evidence  
  by Utpala Das, Kulbir Kaur Bhatti, Raj Kumar Singh 
  Abstract: This study examines the impact of workplace spirituality (WS) on organisational citizenship behaviour (OCB). Additionally, it investigates the association between organisational commitment and OCB, as well as intrinsic work satisfaction and OCB. Empirical data was collected from 436 faculty members of different educational institutions through purposive sampling. A structured questionnaire, modified from previous studies, was used to conduct the survey. Partial least squares structural equation modelling validates the scale and framework. The results indicate that meaningful work, a sense of community, and alignment of values positively and significantly impact WS in the education sector. Moreover, WS positively and substantially affects organisational commitment and intrinsic work satisfaction. Furthermore, organisational commitment and intrinsic work satisfaction also positively and significantly influence OCB. Theoretical contributions of this study include expanding the dimensions of WS and identifying two predictors of OCB in the educational sector under the influence of WS.
  Keywords: workplace spirituality; WS; organisational citizenship behaviour; OCB; organisational commitment; intrinsic work satisfaction.
  DOI: 10.1504/IJBPIM.2025.10069235
   
  
• The influence of dynamic technologies on the software release management and SaaS roadmap: a survey  
  by Bishnu Shankar Satapathy, Ashish Sharma, Madhusmita Dash, Siddhartha Sankar Satapathy, Joya Chakraborty, Sarangthem Ibotombi Singh 
  Abstract: In the rapidly changing business environment, the enterprise software sector is emphasising customer-centricity and integrating principles of Industry 4.0 and 5.0. Customers often require assistance adopting innovative solutions inspired by the latest industry advancements. Maintaining consistent customer engagement and open communication channels regarding future solution roadmaps remains a persistent challenge for SaaS technology providers. The article presents insights from an extensive literature review and stakeholders' input in SaaS-based supply chain solutions. It also explores the comprehensive transformation necessary to enhance organisational software release management capabilities. Also, it examines the empirical challenges that technical solution providers encounter when transitioning from on-premises systems to cloud-based infrastructures. The survey indicates a glaring gap: a lack of sufficient research publications on the SaaS journey. This critical area needs more comprehensive exploration. The insights derived from this study can guide critical stakeholders, change management leaders, policymakers, and decision-makers to make informed and strategic choices.
  Keywords: industry revolution; software-as-a-service; process management; change management; release management; release readiness strategy.
  DOI: 10.1504/IJBPIM.2025.10069973
   
  
• Impact of quality of work life and job satisfaction on organisational commitment among academicians  
  by Amrisha Minocha, Girish Lakhera, Bhairab Chandra Patra, Shaveta Bhatia, Raj Kumar Singh 
  Abstract: This study investigates the impact of quality of work life (QoWL) and job satisfaction on organisational commitment (OC) among academic professionals working in Indian educational institutions. Furthermore, it explores the mediating impact of QoWL between job satisfaction and OC. It uses a descriptive and cross-sectional research design, with data gathered through a survey instrument comprising 28 adapted scale items from previously validated scales. A total of 441 teaching staff were selected and participated through purposive sampling. Findings indicate that competition and rewards, along with job satisfaction, organisational support, career opportunity chances, and the atmosphere of the work environment, significantly enhance the state of QoWL among employees. Further findings were that both job satisfaction and QoWL positively impacted OC. The results also indicate a positive and significant mediating impact of QoWL on job satisfaction and OC within Indian academia.
  Keywords: quality of work life; QoWL; job satisfaction; organisational commitment; work environment; organisational support.
  DOI: 10.1504/IJBPIM.2025.10069974
   
  
• Investigating the impact of brand value on the financial performance of the banking sector: empirical evidence  
  by Arti Khatnani, Jyoti Bery, Krishna Pal Singh, Raj Kumar Mishra, Shruti Srivastava 
  Abstract: This research investigates the impact of brand equity on the financial outcomes within the banking industry, highlighting the determinants that contribute to brand appeal and assessing the intermediary function of brand attitude in the nexus between brand appeal and financial outcomes. Utilising a descriptive and cross-sectional research methodology, data were acquired through a structured questionnaire employing adopted and modified metrics from previous investigations. The questionnaire included 35 scaled items to evaluate eight variables pertinent to brand perception and financial performance. A purposive sampling method was employed to select a sample of 384 bank customers. The results indicate that variables such as brand awareness, brand associations, brand quality, brand relevance, and brand loyalty significantly and positively affect brand likeability. Moreover, brand likeability positively and substantially influences both brand attitude and the financial performance of banking institutions. Additionally, brand attitude demonstrates a positive and significant impact on financial performance.
  Keywords: brand attitude; brand associations; brand value; brand relevance; financial performance.
  DOI: 10.1504/IJBPIM.2025.10069949
   
  
• Data-driven insights: exploring the influence of enterprise resource planning systems on managerial decision processes  
  by Sambhajiraje Shivajirao Patil, Dhananjay S. Deshpande, Rajesh Jagannathrao Londhe, Shrikant Ashok Mapari, Sachin Arun Naik, Pravin S. Metkewar 
  Abstract: Enterprise resource planning (ERP) systems are being significantly impacted by data driven decision making (DDDM) processes and managerial decision processes. The study explores how ERP influences management decision processes. Also, this study intends to determine DDDM with the mediating effect on ERP and managerial decision process (MDP). The recognised questionnaires were circulated to 447 managers of SMEs in India. Using a non-probability convenience sample approach, it was possible to investigate how DDDM in ERP improved. The outcome demonstrates that performance expectancy (PE) has a significant impact on ERP.
  Keywords: enterprise resource planning system; ERP; data-driven decision-making; managerial decision process; MDP; small and medium-sized enterprises; SMEs; decision-making program.
  DOI: 10.1504/IJBPIM.2025.10071175