Authors: Mohit Sindhani; Nakul Parameswar; Sanjay Dhir; Viput Ongsakul
Addresses: Infosys Ltd., Bengaluru, Karnataka – 560100, India ' Indian Institute of Management Jammu, Jammu and Kashmir, India ' Department of Management Studies, Indian Institute of Technology Delhi (IIT Delhi), Vishwakarma Bhawan, Hauz Khas, New Delhi – 110016, India ' NIDA Business School, National Institute of Development Administration, Bangkok, Thailand
Abstract: With the recent growth in social media dominance over the internet, many people have turned to these media to share their personal views, express their opinions and interact socially. This paper examines the social media content of Indian Chief Executive Officers who are the founders or co-founders of the top 25 Indian startups. The active involvement of Chief Executive Officers in social media influences the business effectiveness, performance and market legitimacy of the business. Social media has now become a crucial strategic tool from creating a buzz among businesses to engaging public in a new direction of thoughts. The paper has taken into consideration about 165,987 tweets from the top startups and their cofounders. The tools used for tweets extraction and analysis are Anaconda Navigator and TIBCO Spotfire. The tweets seem to cover various aspects of emotions ranging from business sector to personal feelings, political views and societal concerns.
Keywords: Twitter analysis; startup; Indian startup; chief executive officers; social media; social media analytics; founders Twitter analysis of founders of top 25 Indian startups.
Journal for Global Business Advancement, 2019 Vol.12 No.1, pp.117 - 144
Received: 14 Jan 2019
Accepted: 08 Feb 2019
Published online: 28 May 2019 *