Title: Managerial attention alteration in integrated product-service development

Authors: Siri Jagstedt

Addresses: Chalmers University of Technology, Technology Management and Economics, 412 96 Gothenburg, Sweden

Abstract: This paper examines managerial attention alteration in an integrated product-service development project. A case study was conducted to shed light on the issue of developing integrated offerings in a product-oriented organisation. It is shown that attention given to product-related aspects will suppress service-related aspects. Since structures and channels benefit a product-orientation, service-related issues that use the same channels tend to be undermined. It is suggested that attention to both aspects would be enabled by a focus on the overall integrated offering rather than on the individual components competing for attention. However, an integrated project faces challenges in maintaining such a focus due to organisational structures that separate product- and service-related issues into separate channels.

Keywords: product-service development; solutions; servitization; attention; attention-based view.

DOI: 10.1504/IJTM.2019.099770

International Journal of Technology Management, 2019 Vol.80 No.1/2, pp.36 - 60

Published online: 21 May 2019 *

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