Title: A conceptual study on insights into using 'selfie' as a marketing tool by companies: catching the young minds

Authors: B. Naresh; D. Bhanu Sree Reddy

Addresses: Pune Institute of Business Management, Pune, Maharashtra 412115, India ' VIT University, Vellore, Tamil Nadu 632014, India

Abstract: This study majorly concentrates on selfie marketing strategies that are taken by various companies to improve their business market in the current world. It also deals with usage of selfie in marketing strategy and its leverage on selfie phenomena. This research study is entirely based on a collection of data through various online databases like, Scopus, Emerald, Proquest, EBSCO, Google-Scholar and web-blog. Companies use to adopt marketing strategies based on the latest trends in market. In this scenario, selfies play a major role in today's market to create lively marketing campaigns in all the vertical and horizontal of business to attract more customers and to create a trustworthy, brand loyalty, customer engagement, etc. This paper deals with the latest marketing trends and marketing strategy to evoke the social media marketing tools to advertise the brand and to increase the customer satisfaction, loyalty, brand awareness, which help the company for their future growth.

Keywords: marketing strategy; social media marketing; selfie campaigns; selfie.

DOI: 10.1504/IJBIR.2019.099757

International Journal of Business Innovation and Research, 2019 Vol.19 No.1, pp.101 - 108

Received: 26 Jun 2017
Accepted: 28 Jan 2018

Published online: 21 May 2019 *

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