Title: Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city - an extended UTAUT2 approach

Authors: K.A. Asraar Ahmed; A.K. Kranthi

Addresses: MITS School of Business, Madanapalle Institute of Technology and Science, No. 320, West Block, 3rd Floor, Angallu, Madanapalle, Andhra Pradesh State, 517 325, India ' HR Division, IBS-Hyderabad (ICFAI-Business School), IFHE, Deemed-to-be-University, Donthanapally, Shankarapalli, Hyderabad, Telangana, 501203, India

Abstract: Usage of mobile applications has become pervasive as part of digital transactions. If not all, most of the desired services (like shopping, banking, ticketing, etc.) are available ubiquitously with the advent of smartphones. The present study builds upon the model of the unified theory of acceptance and use of technology 2 (UTAUT2). The same model is extended to suit the context of mobile ticketing app adoption. Descriptive-cross-sectional research design is employed with purposive sampling to achieve the desired objective. A structured questionnaire is given to the 305 respondents working in information technology (IT) sector of Bengaluru city in South India. The structural equation modelling (SEM) is used to test the extended model using 'plspm' package of the R software. The results obtained has portrayed performance expectancy, price value, habit, trust, perceived risk, mobility and compatibility as the important factors which would affect mobile ticketing app adoption.

Keywords: UTAUT2; smartphone; mobile ticket; PLS-PM; structural equation modelling; SEM; R software; mobile app.

DOI: 10.1504/IJBIR.2019.099756

International Journal of Business Innovation and Research, 2019 Vol.19 No.1, pp.57 - 79

Received: 20 Jun 2017
Accepted: 28 Jan 2018

Published online: 21 May 2019 *

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