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Title: Risk dimensions of a vertical Chinese expansion in the Greek tourism sector: the Chinese side

Authors: Angeliki N. Menegaki; Giorgos M. Agiomirgianakis

Addresses: Department of Economics and Management of Tourist Businesses, TEI Stereas Elladas, Amfissa, 33100, Greece; Economic Analysis and Policy Lab, School of Social Sciences, Hellenic Open University, Patras, Greece ' Economic Analysis and Policy Lab, School of Social Sciences, Hellenic Open University, Patras, Greece

Abstract: The soaring Chinese outbound tourism, the agglomeration of Chinese investment in Greece and the attractiveness of Greece as a Mediterranean tourist destination jointly generate motives for Chinese entrepreneurs to invest in the Greek tourism sector. However, to the best of our knowledge, a risk analysis of Chinese vertical integration in tourist businesses has received a rather limited research attention. The purpose of this paper is to investigate Chinese investment in the Greek tourism sector via a multiple dimensional risk analysis involving economic, environmental, social and cultural risks that could be possibly faced by prospective Chinese tourism investors in Greece. This paper will help Chinese public agents in reducing asymmetric information associated with an expansion in Greek tourism market.

Keywords: Chinese tourism; Greece; industrial tourism; risk; vertical integration; China.

DOI: 10.1504/IJDSRM.2019.099691

International Journal of Decision Sciences, Risk and Management, 2019 Vol.8 No.3, pp.149 - 171

Received: 22 Aug 2018
Accepted: 14 Nov 2018

Published online: 10 May 2019 *

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