Title: Does being 'greener' pay? Bridging the gap between 'green' technology orientation and firms' growth

Authors: Tommaso Pucci; Elena Casprini; Alberto Mattiacci; Lorenzo Zanni

Addresses: Department of Business and Law, University of Siena, Italy ' Institute of Management, Scuola Superiore Sant'Anna, Pisa, Italy ' Department of Communication and Social Research, Università La Sapienza, Roma, Italy ' Department of Business and Law, University of Siena, Italy

Abstract: This paper analyses the impact of 'green' technology orientation (GTO) on the firm's growth. Mediation effect of environmental performance and moderation effect of environmental competitive strategies are also considered. Data from a unique sample of 177 wineries (over a nine years long panel) and a focus group with three wine managers and a journalist were collected and analysed. Results are threefold. First, firms may pursue two different environmental performances ('land and ecosystem' and/or 'energy and emission'). Second, there is no a direct relationship between the firm's GTO and the firm's growth, but this relationship is mediated by the environmental performances of a company. Finally, multiple combinations between environmental performances and environmental competitive strategies are able to explain firms' growth.

Keywords: growth; environmental performance; green technology orientation; GTO; competitive strategies; latent growth model; wine; mediation effect.

DOI: 10.1504/WREMSD.2019.099403

World Review of Entrepreneurship, Management and Sustainable Development, 2019 Vol.15 No.3, pp.279 - 302

Received: 05 Apr 2017
Accepted: 06 Apr 2017
Published online: 02 May 2019 *

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