Title: Measuring market destination effect on export product innovation

Authors: Valeska V. Geldres-Weiss; Joaquín Monreal-Pérez; Dirceu Tornavoi-Carvalho

Addresses: Department of Business and Economy, Faculty of Law and Business, Universidad de La Frontera, Avenida Francisco Salazar 01145, 4811230 Temuco, Chile ' Facultad de Economía y Empresa, University of Murcia, Despacho D1/02, Campus Universitario de Espinardo, 30100 Espinardo, Murcia, Spain ' FEARP – Faculdade de Econimia, Administração e Contabilidade, University of Sao Paulo, Av. dos Bandeirantes 3900, 14040-905 – Ribeirão Preto, SP, Brazil

Abstract: In this work, we explore the impact of exporting to highly-developed destinations (the Nordic area) on the product innovative firm performance from a wide open and export-oriented country, Chile. In doing so, we carry out a longitudinal analysis (2006-2017) addressed to Chilean firms belonging to a sector in which Chilean firms are top exporting ones worldwide: the fruit one. From all 177 firms considered, 54 firms exported to Nordic countries in the period considered. To test our suggested hypothesis, we use the export product innovation index and a Tobit regression model. The results of the analysis confirm our hypothesis: exporting to advanced countries favour the firm product innovation. This finding underlines the importance of the market destination effect on the firm export product innovation performance, and consequently on the firm's international competitiveness.

Keywords: export product innovation; market destination; export product innovation index; EPII; fruit market; Chile; Nordic markets.

DOI: 10.1504/IJEXPORTM.2018.099161

International Journal of Export Marketing, 2018 Vol.2 No.4, pp.252 - 263

Received: 01 Oct 2018
Accepted: 10 Dec 2018

Published online: 16 Apr 2019 *

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