Title: Exploring the determinants of mobile-based services diffusion: past determinants, emergent pattern and a proposed framework

Authors: Abhishek Roy; Gautam Dutta; Prabir Kumar Das

Addresses: Indian Institute of Foreign Trade, Kolkata Campus, 1583, Madurdaha, Chowbagha Road, Ward No 108, Borough XII, Anandapur, Chowbaga, Kolkata, West Bengal, 700107, India ' Indian Institute of Foreign Trade, Kolkata Campus, 1583, Madurdaha, Chowbagha Road, Ward No 108, Borough XII, Anandapur, Chowbaga, Kolkata, West Bengal, 700107, India ' Indian Institute of Foreign Trade, Kolkata Campus, 1583, Madurdaha, Chowbagha Road, Ward No 108, Borough XII, Anandapur, Chowbaga, Kolkata, West Bengal, 700107, India

Abstract: Firstly, the purpose of this paper is to identify pivotal attributes that are the key determinants of diffusion of innovation in the context of mobile-based government services. Secondly, the paper draws-up the emergent pattern derived from the literature review. Thirdly, a framework is proposed enabling enhanced diffusion of mobile telephone-based initiatives for policy decisions. Apart from exploring the key determinants used in mobile adoption, in this study an attempt has been made to investigate theories, variables, frameworks, models and methodologies employed by the researchers in the past. A holistic view of mobile-based service diffusion research has emerged. One can use this research in policy making, strategising and finding the key to user acceptance of technology innovation in the mobile-based services diffusion. The research motivation is gaining deeper understanding and knowledge of the diffusion of innovation technologies such as mobile phones, mobile-based services diffusion. Building m-governance strategies, implementing innovative ideas, mobile and ICT policy development for the egovernance initiatives are also the key motivating factors.

Keywords: diffusion of technology; mobile-based services diffusion; technology adoption; e-government; m-government; user behaviour.

DOI: 10.1504/IJBIR.2019.098759

International Journal of Business Innovation and Research, 2019 Vol.18 No.4, pp.429 - 452

Received: 14 Jun 2017
Accepted: 29 Dec 2017

Published online: 02 Apr 2019 *

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