Title: International business development in China - a study of globalisation and performance

Authors: Linda Li

Addresses: Regent's Institute of Languages and Culture, Regent's University London, Inner Circle, Regent's Park, London NW1 4NS, UK

Abstract: Globalisation has witnessed ever increasing cross border business developments. Most enterprises come to realise that cross cultural business development and management is just as important as cutting edge technologies. This paper is a study of an international environmental company that had a successful development in China based upon its sensitivity to cross-cultural business development issues and apt management decision and timely measures. The findings of the surveys and interviews that this study conducted show that there were differences in the perceptions by the company staff in its UK Head Office and those in China with regard to the business cultures of the country where they were operating. Such differences also affected to a certain extent the communications and interactions between the two teams and ultimately the business development.

Keywords: international business development; globalisation; performance; China; cross-cultural communication; business management; localisation management.

DOI: 10.1504/IJBPM.2019.098630

International Journal of Business Performance Management, 2019 Vol.20 No.2, pp.164 - 176

Accepted: 04 Jan 2018
Published online: 29 Mar 2019 *

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