Title: The impact of the digital storytelling rubrics on the social media engagements

Authors: Rami Malkawi; Malek Alzaqebah; Ali Al-Yousef; Bilal Abul-Huda

Addresses: Computer Information Systems Department, Yarmouk University, Ibrid Zip Code 211-63, Irbid, Jordan ' Department of Mathematics, College of Science, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, 31441, City of Dammam, Saudi Arabia; Basic & Applied Scientific Research Center, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, 31441, Dammam, Saudi Arabia ' IT Faculty, Computer Department, Jerash University, Irbid, Jordan ' Management Information Systems Department, Yarmouk University, Ibrid Zip Code 211-63, Irbid, Jordan

Abstract: Digital storytelling plays a vital role in passing information via attractive and interactive digital media. Therefore, there are several methods that help in assessing the quality of the Digital Stories (DSs) and classifying them into successful or failed stories, rubrics can be a solution. This paper introduces an assessment method for numbers of DSs that have been collected (for a specific year, which is 2014) from the social media site YouTube to determine if they are interesting or boring. The aim of this study is to analyse the impact of some aspects upon the developed DSs, such as how much the developer followed the story regulations (e.g. the story seven elements), and the developer/narrator gender effect. Furthermore, to discover how much such aspects are effective. All this will be reflected in the number of every DS's viewers. As results, three main elements have been revealed and discussed.

Keywords: digital storytelling; digital stories' classification; evaluation methods; rubrics; social media; data analysis.

DOI: 10.1504/IJCAT.2019.098605

International Journal of Computer Applications in Technology, 2019 Vol.59 No.3, pp.269 - 275

Received: 28 Dec 2017
Accepted: 11 Apr 2018
Published online: 28 Mar 2019 *

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